DOHA- Qatar Airways (QR) is embarking on a significant strategic transformation under the leadership of its new group CEO, Badr Mohammed Al Meer, which includes the development of a First Class concept and negotiations for new aircraft orders from industry leaders Boeing and Airbus.
In an interview with CNBC on Thursday, Al Meer revealed the airline’s plans following an extensive review process conducted in a multi-month “war room” setting.
New CEO New Plan
Taking the reins from the longstanding CEO Akbar Al Baker in November, Al Meer, who previously served as the chief operating officer of Qatar’s Hamad International Airport, aims to revitalize the airline’s strategy and redefine its relationships with suppliers.
Al Meer affirmed to CNBC that Qatar Airways is actively working on introducing a premium First Class concept tailored for its cabins.
“Our goal is to blend the commercial flight experience with the luxury of private jet travel, creating something innovative,” he stated.
“We are nearing completion, with approximately 70% to 80% progress. Final touches, such as color schemes and minor details, are being fine-tuned, and we anticipate announcing it very soon.”
Qatar Airways First Class
First Class seating generally provides passengers with a more expansive and luxurious experience onboard an aircraft, often at a higher cost.
Certain airlines have eliminated, downsized, or rebranded their First Class offerings to optimize aircraft space and cater to budget-conscious travelers.
In addition to developing its First Class concept, Qatar Airways is revamping its premium “Q-Suite” seats, with the latest iteration slated to make its debut at the Farnborough International Airshow in July.
RPF with Airbus and Boeing
The Gulf carrier has initiated a Request for Proposal (RFP) process with Boeing and Airbus for a significant new aircraft order, as revealed by Al Meer.
“We’ve put forward an RFP to generate competition between both suppliers,” he mentioned, refraining from disclosing specific details. “With an order of this magnitude, we need to proceed thoughtfully through the process.”
Al Meer aims to bolster the service offerings and leverage the momentum gained from the Qatar World Cup, which contributed to the airline achieving a record net profit of $1.21 billion in the fiscal year 2022-23, along with recording its highest yields and load factors to date.
“We are targeting growth in key markets including China, India, Australia, Japan, Korea, among others.”
He also highlighted the strong regional demand for air travel, noting a surge in passenger numbers by over 30% in the past four months. However, he anticipates a more moderate growth rate of around 10%-15% for the remainder of the year.
The proposal for the new aircraft order emerges following a significant legal dispute between Qatar Airways and Airbus concerning safety issues arising from paint degradation. Additionally, it coincides with an ongoing crisis of confidence at Boeing following the Max 9 door blowout incident in January, which raised concerns regarding safety, quality controls, and production and delivery delays.
“We are impacted when our aircraft are not delivered on schedule,” stated Al Meer.
“I understand that Airbus and Boeing are facing certain challenges. However, we have complete confidence in both companies, and we believe they are resilient enough to overcome these challenges.”
Al Meer mentioned that he anticipates receiving Qatar’s latest Boeing 777X order by the conclusion of next year, expressing his unwavering confidence in Boeing’s ability to produce safe aircraft, stating he is “110% confident” in Boeing’s commitment to safety.
Qatar IPO
Al Baker was instrumental in steering Qatar Airways towards profitability as a renowned global airline. He navigated the carrier through significant events such as the September 11 attacks, the global financial crisis, the Gulf diplomatic rift, and the Covid-19 pandemic.
Now, his successor aims to usher the airline into a new phase dubbed “Qatar Airways 2.0.” During this transition, he hasn’t ruled out the possibility of an initial public offering (IPO).
“We may contemplate it in the near future,” he stated in response to inquiries about Qatar Airways considering going public. However, he emphasized that the ultimate decision would rest with Qatar Airways stakeholders and the Qatari Government.
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