MUMBAI- Tata took over Air India (AI) almost two years ago and has made significant changes related to its branding, service, aircraft interiors, offices, uniforms, technology, and more.
Recently, the airline has been allegedly caught red-handed by the renowned X (formerly Twitter) page for writing fake flight reviews. However, we are not completely sure whether these reviews are manually written by Air India staff or AI-generated.
Air India Fake Reviews
Now, let us dive deeper and find out the truth about this incident and also see how the airline is using AI to transform its image from the worst loss-making carrier to the best international Indian carrier.
JetArena, on social media platform X (Twitter), shares screenshots of positive reviews for Air India flights.
Following this, the Air India official X page responded, “Hi, thank you for the appreciation. We are happy to know that you had an amazing flight experience. Hope to see you on many more AI flights soon again!”
You might be thinking, so what’s wrong with these reviews? It’s not just from one account; it’s from multiple, and all have having same paragraph and exact hashtags.
But we took one more step to check whether these accounts were authentic or not, and we found out that some accounts had just one tweet and few followers; they also joined the social media platform a few months ago.
So it’s clear that these are possibly fake reviews and may have been generated using Artificial Intelligence (AI) technology or through bots or manually by the staff.
X User Response
Following these posts on X, many users reacted to it; let me share some of the responses,
One user wrote, “That’s a very creative use of Artificial Intelligence! 😂Campbell will be happy that money is being spent wisely!”
Another wrote, “Air India knows their planes are in really bad shape flying on international sectors and ppl are really upset, so they didn’t put any effort in these reviews for international sectors 😂.”
However, one user supported tata and wrote, “We have to accept that Tata has given a tremendous job of fixing Air India. Improvements can’t occur in just a day, but it will take more than a year to turn things around.”
Anyways, this is not new; some airlines in India and abroad write automated positive flight reviews, and even SpiceJet (SG) is accused of doing it regularly.
This is not just the case in the aviation industry; such bot reviews are used across various social media platforms by Bollywood stars and politicians, in sports such as cricket, and regularly by news agencies.
Air India and AI
Tata, after taking over the airline, initiated the Vihaan.AI transformation program and reported notable advancements in its endeavors to modernize the digital systems landscape.
Last year in March, Air India purportedly achieved the distinction of being the world’s first airline to launch a generative AI virtual agent. This agent, named Maharaja, has been effectively deployed, leveraging the capabilities of Microsoft’s Azure OpenAI service.
In April 2023, Air India declared its adoption of the ChatGPT artificial intelligence AI chatbot as a component of its efforts to modernize the airline’s digital systems. An initial investment of $200 million has been allocated for this initiative.
“In the initial six months of our transformational journey, we have engaged and united Air Indians around a common cause, addressing longstanding issues. This Taxi phase has seen considerable progress in laying the groundwork for growth. Notable investments, such as a record-setting aircraft order, a commitment of USD 400 million for a comprehensive refurbishment of existing aircraft, a USD 200 million investment in new IT, and the recruitment of thousands of staff, underscore our dedication to elevate Air India to the forefront of global aviation. Moving into the Take Off phase, we anticipate the fruition of these investments. We extend our gratitude to partners and supporters as we continue on this journey,”Campbell Wilson, CEO & MD, Air India
So, it’s clear that Air India is optimistic and deploying technology in its day-to-day operations. So, what Air India did was right or wrong? I leave this upon you to judge. Also, remember this is not new; many new companies do this to get more engagement and bring in real followers.
Anyways, Air India is all set to deploy India’s first Airbus A350 on January 22, 2024, and I will be on board to give you an honest and unbiased review. So stay tuned and click on one signal notification icon to get regular, quick, honest reviews and aviation news.
P.S.- you can check possibly bot-generated reviews here: (15) Had a great time on my recent @airindia from to. The transformation is visible! #ThisIsTata #AirIndia #AIFans – Search / X (twitter.com).
Note: This article is just an opinion and does not guarantee that these are completely a fake review. Also, we have no intention to harm the airline’s image.
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