Etihad Airways is all set to join the ranks of Qantas and airBaltic by launching its first non-fungible token (NFT) collection, titled “EY-ZERO1,” on July 16.
Etihad Boeing 787 Dreamliner liveries
The series is set to focus on its fleet, featuring high-definition 3D models of ten separate Etihad Boeing 787 Dreamliner liveries, including Manchester City Football Club and the “Greenline” themed aircraft. The collection is limited, with only 2003 to be minted.
“NFTs and other metaverse technologies are revolutionizing the digital economy, and we are proud to be one of the first airlines in the world to explore their potential to give additional utility for our consumers.”
The tokens will be available for buy on etihad.arcube.io from 18:00 GST on July 21 to 18:00 GST on August 18, each priced at $349 (plus tax). In celebration of the new collection, the airline will be offering away twenty to people that pre-register on its website by July 16.
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Buys are also available to purchase through Etihad’s Guest Rewards Shop, permitting its commitment plan members to redeem their Etihad Guest Miles for an NFT.
- All purchases come with a one-year membership for Etihad’s Guest Silver tier and entry into a draw to be in with the possibility of winning one of ten complimentary flight tickets.
Additionally, Etihad’s NFT owners will be provided advance access to all future collections and metaverse products as part of its Web3 development strategy.
Polygon is notably operating towards net-zero carbon emissions by the end of the year, drastically reducing the emissions produced by the minting and transaction processes associated with the blockchain. Typically, just minting an NFT can produce up to 48 kg of carbon dioxide, according to data received by Earth.org. However, Etihad’s collaboration with Polygon will offset the total carbon footprint of the project, investing the proceeds back into the buying of sustainable aviation fuels.
“As well as recognizing the artistic value of our aircraft liveries, our NFT collection has been designed to be as efficient as likely and support our wider sustainability and decarbonization efforts at Etihad Airways,” said Douglas.
Etihad is not the only carrier moving to invest in the blockchain. airBaltic is reported for its earlier adoption of cryptocurrency costs, becoming the first airline to buy Bitcoin in 2014 globally, though, its progressive tech usage once again caught the attention of the media last year when it was the first airline to launch a range of NFTs. The collection focused on digital art featuring Latvia’s cultural and heritage sites as part of a tourist campaign, each sold for 1 ETH.
“NFTs are not only operated for digital art transactions but may as well be boosted to tickets for concerts and other unique one-time pieces, including airline tickets,” CEO Martin Gauss told at the period. “The problem of the limited collector NFTs will serve as a tourist campaign for Latvian cities, certainly still an undiscovered destination for many.”
Air Europa, and Emirates
Many other airlines have since moved in on the venture, including Qantas, which launched a range of aviation heritage-themed tokens all set for launch “mid-year,” Air Europa, and Emirates.
In line with its commitments to sustainability, EY-ZERO1 will be minted on the energy-efficient Polygon blockchain, with the airline partnering alongside Aerial.is to track the carbon emissions of each NFT.
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