In the world’s third-largest domestic aviation sector, a fierce competition for market dominance is emerging.
As the industry prepares to welcome two new players—low-cost carrier (LCC) Akasa Air, which will begin operations in July, and Jet Airways’ re-launch later this year—competition is expected to heat up.
To accomplish its tech-enabled plan, Akasa has teamed up with Navitaire, a reservation systems company based in the United States.
"While price is an essential distinction, it is not the sole one. In comparison to existing industry standards, we intend to take a more forward-thinking approach to technology and data analytics. That begins with how a client orders a ticket, the payment experience, and how we serve our customers before and after their trip with us," says Dube.
Jet, an ancient warhorse, is the other airline preparing to join the fray.
The DGCA revalidated the full-service carrier’s AOC on May 20, putting an end to months of concern about its destiny.
This allows Jet’s new owners, the Kalrock-Jalan partnership, to resume commercial operations (which comprises the UK-based investment firm Kalrock Capital and UAE-based businessman Murari Lal Jalan).
“Since acquiring the AOC, we’ve been working hard to resume commercial operations in the July-September quarter,” adds Jet Airways CEO Sanjiv Kapoor.
“In keeping with our aim of developing a people-focused airline, we’re focusing on several foundational stones to fulfil the lofty targets we’ve set.”
People, aircraft, software and systems, and airport infrastructure are among the core elements mentioned by Kapoor.
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