DELHI- In a bid to revive Air India (AI) iconic advertising and branding, the Tata group has entrusted McCann Worldgroup India, led by Prasoon Joshi, with the task.
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Air India (AI) unveiled ‘Safety Mudras,’ its new inflight safety video that seamlessly weaves together safety instructions with the vibrant tapestry of India’s rich culture.
Prasoon Joshi, Chairman of McCann WorldGroup Asia and CEO & CCO of McCann Worldgroup India, expressed that Air India (AI)’s recent new branding has opened up a promising horizon of opportunities for the airline’s future.
Tata-owned Indian FSC Air India (AI) is poised for a highly anticipated overhaul that will involve a fresh identity encompassing a new logo and brand palette.
Tata-owned Air India (AI) Maharaja stands as a significant heritage of Indian advertising, an enduring symbol that has left an indelible mark.
Tata Air India (AI) management has assured that the beloved mascot, Maharaja, will continue to be associated with the airline.
Tata-owned Indian FSC, Air India Airline’s (AI) first A350, is spotted in white paint at Toulouse (TLS), France. Further, the aircraft will soon be painted in a new Air India livery, which the company will reveal in the coming months.