DELHI- In a bid to revive Air India (AI) iconic advertising and branding, the Tata group has entrusted McCann Worldgroup India, led by Prasoon Joshi, with the task.
Air India’s advertisements and destination campaigns from the J R D Tata era, featuring the beloved Maharaja character created by Bobby Kooka, are still cherished by many.
With the founder group initiating a multi-billion dollar project to revive the airline, efforts will also be directed toward enhancing its image.
Air India Gives McCann Worldgroup Advertising Contract
According to McCann, “McCann Worldgroup India has won the advertising and marketing communications mandate for Air India, following an extensive multi-agency pitch.”
This appointment aligns with Air India’s five-year turnaround plan to transform into a world-class global airline through customer service, technology, and product investments.
McCann Worldgroup India will spearhead the development of a new brand platform. Further, a range of multi-channel marketing communications for Air India.
The agency’s passionate and proactive approach and proven creative success positioned it as the ideal choice for the airline.
Nipun Aggarwal, Chief Commercial and Transformation Officer at Air India expressed the vision of building Air India as a “global airline with an Indian heart.”
The airline holds a special place in the hearts of passengers worldwide. Subsequently, the new Air India aims to embody the aspirations of the global Indian.
With McCann Worldgroup as their partner, they expect to transform the brand into one of the most admired and trusted in India and overseas.
Prasoon Joshi, CEO & CCO at McCann Worldgroup India and Chairman, Asia Pacific, expressed his enthusiasm for the project. He stated, “Air India is a brand that inspires us, and we are excited to partner with them as they chart a new course.”
He further emphasized the agency’s commitment to offering strategic and creative services that would elevate the brand to new heights.
Planning the New Look
Joshi mentioned that they are currently in the planning stage for Air India’s new look. Further, how the brand will present itself. When asked about the usage of the Maharaja character in future campaigns, he revealed that they are still in the process of conceptualizing and designing.
However, he assured Air India and its guests that exciting times are ahead.
As part of the Interpublic Group, McCann Worldgroup is a global marketing services company. It has a vast network of advertising agencies across more than 120 countries.
Prasoon Joshi expressed his gratitude to McCann Global CEO Daryl Lee for the support and guidance received during the pitch.
He also acknowledged the contributions of Harjot Singh (Global CSO) and John Wright. Along with the agency’s senior management colleagues and their teams.
With McCann Worldgroup India at the helm of Air India’s advertising and branding efforts, the airline is poised to embark on a new chapter. Further redefining its image and capturing the imagination of passengers worldwide.
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