LUCKNOW- Shankh Aviation Private Limited, led by the dynamic entrepreneur Sharvan K. Vishwakarma, is poised to make a significant impact in the aviation industry with its new venture, Shankh Air, based in Lucknow, Uttar Pradesh.
Leveraging his entrepreneurial expertise gained in Infrastructure & Trading, Vishwakarma aims to establish Shankh Air as a key player in India, the third-largest aviation market globally.
Shankh Air: New Indian Airline
The airline, scheduled to commence operations later this year, will introduce Full-service Scheduled Air Services featuring Narrow Body Single Aisle New Generation Boeing aircraft, focusing on providing pan-India connectivity.
Shankh Air will be the first scheduled airline to originate from the state of Uttar Pradesh, positioning itself as a hub over Lucknow and Noida to facilitate connections to major cities across India. The airline plans to operate on both inter and intra-state routes, with a special emphasis on cities experiencing high demand and limited direct flight options.
Vishwakarma expressed his keen interest in establishing additional hubs within Uttar Pradesh, capitalizing on the state’s robust infrastructure and flourishing economic development.
The airline is committed to a strategy centered around competitive pricing, dual-class offerings, technological integration, and customer-centric services, placing a strong emphasis on On-Time Performance and High Dispatch Reliability, particularly for Tier II & Tier III cities, which serve as the primary feeders for all major metro airports.
Shankh Air has already submitted its application for a No Objection Certificate (NOC). In a recent meeting with the Honorable Minister of Civil Aviation, Jyotiraditya Scindia, Shankh Air conveyed its dedication to close collaboration under the guidance of the Ministry of Civil Aviation (MOCA) and the Directorate General of Civil Aviation (DGCA). This collaborative approach underscores the airline’s commitment to adhering to industry standards and regulations.
Chairman Remarks
Recognizing the competitive environment, Sharvan K. Vishwakarma, Chairman of Shankh Aviation Private Limited, remarked, “Our vision extends beyond mere destination connectivity; we aspire to enhance the very essence of air travel through a dedicated and customer-centric approach. Shankh Air is not just an airline; it is a testament to our commitment to reach new heights and provide an unparalleled experience to passengers in the expansive Indian skies.”
Shankh Air is currently engaged in advanced discussions with global lessors for aircraft and anticipates making official announcements shortly.
As it embarks on its journey, the airline aims to bring a fresh perspective to the Indian aviation landscape, combining competitive pricing, reliability, and a strong focus on passenger comfort and convenience.
A2Z Take
I think Indian aviation is crowded but full of opportunities. The key discriminators are pricing and on-time performance, which are necessary to succeed in such a competitive market.
The airline’s founder must form a leadership team with strong business expertise in the aviation domain. IndiGo (6E) and Akasa Air (QP) are the best examples of having an experienced leadership team.
Indian aviation is a graveyard for airlines, and it’s almost impossible to recover the airline after grounding. Recent examples include Jet Airways and Go First. Both airlines had been well-known and successful, yet they failed.
So it’s not an easy walk to run an airline. There’s a saying that goes like this, “if you are a billionaire and want to be a millionaire, start an airline.”
At last, to conclude, Shankh Air must identify its target audience, whether leisure, business, or daily travelers. Is there sufficient demand for routes they plan to operate, and will big players like Air India (AI) or IndiGo (6E) serve these routes?
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