DUBAI- Emirates Skywards, the acclaimed loyalty program of Emirates (EK) and flydubai (FZ), has revealed an exclusive, multi-year strategic alliance with Visa, a global leader in digital payments.
This new partnership with Visa aims to enhance collaboration between Emirates Skywards and co-brand issuer partners throughout the GCC.
Emirates Skywards Visa Partnership
It will facilitate closer cooperation for personalization and data-driven decision-making, foster advancements in digitization and innovation, and create more opportunities for personalized rewards and products within co-brand card offerings.
Further, the agreement was officially sealed in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline and Group, along with senior executives from Emirates and Visa.
Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, expressed enthusiasm about the groundbreaking partnership with Visa, describing it as a strategic agreement that will bring added value to loyal members across the GCC.
He highlighted the collaboration’s significance in strengthening ties with banking partners in the region, marking a major milestone for Emirates Skywards as it continues to lead the industry with innovative digital-first products and experiences.
Dr. Saeeda Jaffar, Senior Vice President and Group Country Manager for GCC at Visa, commented on the multi-year exclusive deal with Emirates Skywards, emphasizing its global scale and regional prominence.
She noted that the partnership showcases Visa’s leadership in travel co-brands and represents a significant achievement in enhancing the payment experience for global travelers.
Referring to the UAE’s Global Travel Intentions study, she highlighted the increasing importance of digital payments in securing a rewarding travel experience, and she expressed excitement about working with Emirates to provide new experiences for Visa cardholders in the UAE and GCC.
Enhancing Benefits for Customers
The collaboration between these two renowned global brands is poised to foster growth for both entities, channeling additional investments into the co-brand program. This strategic partnership will also unveil fresh prospects for Emirates Skywards to engage more closely with financial partners throughout the region.
Members stand to gain from personalized rewards and enriched travel possibilities, leveraging the optimized utilization of data, technology, and resources.
For Emirates Skywards and Visa co-branded cardholders, an enhanced customer journey awaits, accompanied by exclusive offerings. These include accelerated Miles earning opportunities, tailored promotions, and other experiences that align with member preferences.
World’s Leading Rewards Programme
Boasting a membership exceeding 30 million globally, Emirates Skywards is one of the world’s most esteemed and widely recognized loyalty programs.
The program features four membership tiers – Blue, Silver, Gold, and Platinum – each conferring exclusive privileges. These perks encompass instant flight upgrades, priority check-in and boarding, complimentary seat selection, additional baggage allowance, Cash+Miles options for ancillary products, and complimentary Wi-Fi internet during flights.
A trailblazer in the industry, Emirates Skywards continually garners recognition for its innovative product offerings.
Since its inception, the loyalty program has earned over 50 awards, with recent accolades including “Best Earning and Redemption Ability” at the 2023 Frequent Traveler Awards and the title of “World’s Leading Rewards Programme” at the esteemed 2023 World Travel Awards. Remarkably, the program has secured this particular honor for 10 out of the last 12 years.
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