Middle East Carrier Emirates (EK) has unveiled its support for Rugby World Cup France 2023 by adorning its A380 aircraft, A6-EOE, with a rugby-inspired livery. The flight, EK123, departed from Dubai to Istanbul today at 10:45 am local time.
Emirates has delighted sports fans and aviation enthusiasts globally by releasing a range of attention-grabbing limited-edition livery designs over the years.
Emirates Rugby World Cup A380 Livery
The airline has now unveiled its latest decal for Rugby World Cup 2023. Which was designed in-house and features delicate lines that seamlessly blend into the new livery, inspired by the fast-running lines of the backs in the sport.
Emirates, a Worldwide Partner for the fourth consecutive time at Rugby World Cup, has actively supported local and international rugby. Further enhancing the fan experience and cheering for teams globally.
History
The airline has been a sponsor of the Rugby World Cup tournament since 2007. Subsequently, in 2011, it became a Worldwide Partner after New Zealand hosted and won the tournament.
In the same year, Emirates unveiled its first-ever Rugby World Cup livery on an A380 aircraft, A6-EDN, which operated over 40 flights to various cities, including France (finalist in 2011), Australia (semi-finalist), as well as other rugby-playing nations such as the US and Hong Kong.
Emirates once again showed its passion for rugby in 2015 when it adorned its A380 aircraft, A6-EDA, with the Rugby World Cup livery. Further, The aircraft carried passengers to various destinations around the world. Subsequently, including England, which hosted the tournament, and 21 other locations, such as Brisbane, New York, JFK, Manchester, and Sydney.
Emirates upheld the tradition in 2019 by creating a new livery for the Rugby World Cup hosted in Japan. Its A380, A6-EEU, made nine trips to Tokyo Narita and four to Kansai International Airport.
It also visited cities across the US, Europe, Asia, and New Zealand, even though South Africa won the Webb Ellis Cup in the final against England. The decal was also spotted in Los Angeles, New York, Melbourne, and Mumbai.
Emirates’ association with Rugby World Cup is a source of pride. Its commitment to promoting the tournament through a specially designed A380 aircraft reflects the airline’s unwavering support for the sport.
As the Official Airline of Rugby World Cup France 2023 and Australia 2027, Emirates aims to expand the reach of rugby and apply its customer experience expertise to deliver a first-class tournament experience for fans traveling to the host nations.
Emirates and Rugby
As a Worldwide Partner, Emirates’ investment in the sport will help boost rugby’s growth in both emerging and established markets, and passengers on Emirates flights will be able to watch every moment of the Rugby World Cups live and on-demand, making the sport more accessible.
Emirates is a major supporter of rugby, with a strong presence in the sport around the world. The airline has been instrumental in growing the international status of The Sevens tournament in Dubai, which has been running for over 50 years.
Through its commitment and focus, the Emirates Dubai 7s has become the largest sports event in the region, attracting over 100,000 fans over the three-day tournament in 2022.
Emirates is also an official sponsor of the Cape Town Rugby 7s, one of the most popular live sporting events in South Africa. In addition, Emirates sponsors the jerseys of World Rugby’s Match Officials, who wear Emirates ‘Fly Better’ kits on the field.
The airline has strong rugby partnerships with the South African Emirates Lions and their home venue. Further, with Emirates Airline Park and the Dubai Hurricanes Rugby Football Club.
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