HYDERABAD- Air India Group’s low-cost subsidiary Air India Express (IX) welcomed its 18th Boeing 737 MAX with new Madhubani Tail Art on its special Livery.
The airline took delivery of the Boeing 737 MAX registered as VT-BXP on April 8, 2024, at Hyderabad Airport (HYD). With this, the Tata-owned carrier bolsters a fleet of 48 aircraft.
Air India Express Madhubani Livery
The 18-year-old carrier shared this news on social media and highlighted the rich and cultural significance of Madhubani in the country’s history. It wrote,
Embark on a journey through the vibrant heritage of Indian artistry with #TalesOfIndia! Adorning the tail of Air India Express VT-BXP is the stunning Madhubani artwork, hailing from the Mithila region in Bihar.
Madhubani paintings exemplify Mithila’s artistic brilliance and cultural richness, created with intricate freehand techniques and natural materials like plant-based dyes and pigments.
Furthermore, a story says Madhubani art traces its roots to King Janak, who commissioned artists to commemorate his daughter Sita’s wedding to Prince Rama, as depicted in the epic Ramayana.
From its humble origins in mud dwellings to embellishing surfaces of paper and fabric, the evolution of Madhubani art speaks volumes about its resilience and timeless allure. Its motifs often feature representations of deities, aquatic creatures, birds, animals, flowers, and geometric patterns.
Integrating Madhubani art into Air India Express aircraft is a symbolic link between bygone eras and contemporary times. It offers passengers a glimpse into this timeless art form as they journey through today’s skies.
The captivating Madhubani motif adorning the plane’s tail vividly embodies India’s rich artistic heritage, evoking wonder and reverence among onlookers.
Bottom Line
The introduction of Madhubani art on Air India Express aircraft celebrates India’s rich artistic traditions and cultural heritage.
By welcoming the 737 MAX with a new Madhubani tail design, the airline pays homage to the Mithila region’s artistic legacy and invites passengers to experience the beauty and depth of Indian artistry.
Further, traveling with Air India Express becomes a journey to a destination and a voyage through the vibrant and storied history of Indian art.
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