Despite currently offering up to five daily flights on this route, the Texas-based carrier plans to halt the service on January 7, 2024. This move affects those who prefer the smaller and less congested Hollywood Burbank Airport over the bustling Los Angeles International Airport (LAX).
Southwest Cuts San Francisco
Confirmation of this surprising change came from a Southwest spokesman endorsing the San Francisco Business Times report, which first broke the news.
Although Southwest will no longer serve the SFO to Hollywood Burbank route, they will maintain their nonstop flights from Oakland International and San Jose International Airport.
Meanwhile, United (UA) Airlines, the prominent carrier at SFO, will continue operating nonstop flights to Hollywood Burbank from San Francisco.
Alaska Airlines Seizes the Opportunity
Alaska Airlines (AS), renowned for its extensive nonstop network on the West Coast, seized the opportunity to capitalize on Southwest’s withdrawal.
The airline announced its plans to initiate three daily nonstop flights between SFO and Hollywood Burbank starting from December 14, 2023. This move expands Alaska Airlines’ California network, strengthening its position as a major player on the West Coast.
Industry experts speculate on Southwest’s rationale for cutting the San Francisco to Hollywood Burbank route.
Some believe that the carrier might be planning a seasonal break. Further anticipating a potential upswing in travel demand during the summer months. However, no official statements have been released yet, as schedules are only filed until early March.
One thing is evident from Southwest’s decision – Alaska Airlines is closely monitoring the situation. Ready to seize any opportunity that presents itself, Alaska Airlines is determined to step in and cater to the needs of travelers in the region.
In conclusion, Southwest Airlines’ decision to drop the nonstop route between San Francisco and Hollywood Burbank marks a notable change in their flight offerings.
Meanwhile, Alaska Airlines takes advantage of the opening, expanding its operations in California. Travelers will now have new options to choose from as the competition for nonstop flights in the region intensifies.
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