MONTREAL- Sabre Corporation, a prominent software and technology provider for the global travel industry, has announced the partnership and conclusion of a new distribution agreement with Air Canada (AC).
This multi-year agreement ensures that agencies connected to Sabre will have continued access to Air Canada’s complete range of offerings through NDC channels.
With this agreement in place, Sabre can enhance the content and offers available to agencies. Further includes Air Canada’s dynamically priced fares and newly introduced ancillary services.
Air Canada Sabre Partnership
Air Canada is collaborating closely with Sabre to introduce its NDC offers in the Sabre travel marketplace. Further, both companies anticipate the activation of AC’s NDC content within the next few months.
Once the NDC connection between Air Canada and Sabre is established, travel agencies connected to Sabre will have the Distribution Cost Recovery waived when utilizing this channel.
As a fundamental element of Air Canada’s strategy to modernize its distribution, NDC aims to offer personalized content. Subsequently enhancing access to the most competitive prices across various channels.
This improved distribution capability aligns with the airline’s commercial strategy, which includes plans for fleet modernization and expansion. AC has invested in numerous new, fuel-efficient Airbus A220 and A321XLR as part of these plans.
Executive Insights
Mark Nasr, Executive Vice President, Marketing and Digital for Air Canada, expressed pride in the collaboration with Sabre. He emphasized the airline’s commitment to offering customers, and agency partners an extensive range of content, travel options, and services.
Nasr acknowledged Sabre’s progressive approach and substantial technological investments. Which will bring substantial value to stakeholders in the travel industry.
This partnership, resulting from extensive discussions, represents a significant milestone in fulfilling Air Canada’s distribution commitment. Further ensuring a seamless transition for agencies and travel buyers of all sizes.
Roshan Mendis, Chief Commercial Officer for Sabre Travel Solutions, highlighted the significance of NDC as a key focus for Sabre in enabling modern retailing.
Mendis expressed alignment with Air Canada’s vision. Further emphasized Sabre’s support for the airline’s ambitious retailing and distribution objectives.
Further, the partnership aims to ensure that agencies benefit from the Sabre Travel Marketplace’s extensive choice, efficiency, and transparency.
Mendis emphasized Sabre’s commitment to driving value and catering to the diverse interests of the global travel marketplace. Subsequently includes airlines, travel agencies, and the travelers they serve.
About Sabre
Sabre Corporation, a prominent software and technology firm, plays a vital role in empowering the global travel industry. It serves a diverse range of travel companies, including airlines, hoteliers, travel agencies, and various suppliers.
The company specializes in delivering retailing, distribution, and fulfillment solutions that enhance operational efficiency. Further, generate revenue, and provide personalized experiences for travelers.
Sabre facilitates connections between travel suppliers and buyers worldwide with its renowned travel marketplace.
Leveraging its advanced technology platform, Sabre manages over $260 billion in global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers across more than 160 countries, extending its reach around the globe.
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