BAHRAIN- Gulf Air (GF) plans to re-enter the U.S. market by mid-2025, marking a significant expansion in its global network. CEO Jeffrey Goh revealed this strategy to as part of the airline’s broader growth initiatives.
The Bahrain Civil Aviation Authority has made substantial progress in meeting FAA safety standards, paving the way for Gulf Air’s U.S. operations. Goh expressed optimism about the timeline, contingent on aircraft availability.
Gulf Air US Flights
While specific destinations remain undisclosed, New York emerges as a likely target. Gulf Air previously served New York’s John F. Kennedy International Airport (JFK) from July 1994 to February 1997, offering both nonstop and one-stop routes via Abu Dhabi (AUH), Doha (DOH), and Larnaca (LCA).
Gulf Air recalibrates its network strategy, balancing transfer traffic with inbound tourism to support Bahrain’s national tourism goals. CEO Jeffrey Goh announces plans to increase connectivity to China, Europe, and potentially Africa.
The airline leverages operational synergies with Bahrain International Airport, both under the Gulf Air Group. This integration streamlines capital investments and operations, facilitating business processes between key aviation stakeholders.
Gulf Air’s fleet modernization plan includes acquiring 10 Airbus A320-family aircraft and two Boeing 787-9s by 2027. However, global supply chain challenges prompt a cautious approach to fleet expansion.
Goh expresses confidence in Gulf Air’s ability to capture a significant market share despite regional competition. The airline focuses on connectivity and customer service excellence to drive growth.
Comeback Phase
Gulf Air, once the dominant airline in the Gulf region, plans a strategic comeback in the global aviation market. The Bahrain-based carrier aims to launch U.S. services by mid-2025, marking a significant expansion of its network.
CEO Jeffrey Goh reveals the airline’s transformation, focusing on fleet modernization and route network expansion. Gulf Air has updated its long-haul fleet with 10 Boeing 787-9s, featuring Apex Suites in business class, with two more aircraft on order.
The carrier is also acquiring 16 Airbus A321neos, including LR variants, some equipped with fully flat beds in business class for regional flights. This fleet renewal enhances Gulf Air’s competitiveness on short to medium-haul routes.
Gulf Air’s current network extends from London in the west to Manila in the east. The potential U.S. expansion, likely targeting New York, would significantly extend its reach. Houston emerges as another possible destination, aligning with Bahrain’s interest in strengthening ties with the Texas oil hub.
The airline’s revival comes after years of struggling against regional competitors like Emirates (EK) and Qatar Airways (QR). Gulf Air’s strategy focuses on leveraging its modernized fleet and improved product offering to regain market share.
However, Gulf Air faces stiff competition from established Gulf carriers known for premium products like Emirates’ A380 business class and Qatar Airways’ Qsuites. The challenge lies in differentiating its offering to attract premium passengers.
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