GURUGRAM- With the resurgence of air travel post-pandemic, Indian airlines are swiftly embracing the trend of premiumization.
The latest entrant is Air India Express (IX), a subsidiary of Tata-owned Air India (AI). It recently unveiled the introduction of Vista VIP fares for routes served by the Boeing 737-8 aircraft, the airline’s newest addition to its fleet.
Air India Express Vista VIP
This development closely follows Air India’s initiative to introduce ‘Premium Economy’ cabins on select international routes, such as Bengaluru – San Francisco, Mumbai – San Francisco, and Mumbai – New York.
The Vista VIP class, positioned as a premium offering, boasts additional amenities, including broader seats and increased legroom, an enhanced baggage allowance of 40 Kg on international flights and 25 Kg on domestic flights, gourmet hot meals, and the convenience of Xpress Ahead priority services.
The airline announced, “Vista VIP fares are now available for booking on Air India Express’s app and website, as well as other major booking channels. Additionally, guests booked on other fares have the flexibility to upgrade to Vista VIP seats through the call center, at the airport, or once on board with an upgrade fee,” according to a press statement.
As of now, Air India Express operates a fleet of 57 aircraft, comprising 29 Boeing 737s and 28 Airbus A320s, and manages over 300 daily flights, covering 30 domestic and 14 international destinations.
737 MAX Routes
From November 15 to November 25, 2023, the Boeing 737 MAX 8 aircraft served the following routes, as reported by Aeroroutes:
- Bangalore to Kannur
- Bangalore to Mangalore
- Bangalore to Thiruvananthapuram
Additionally, the 737 MAX 8 will also operate on these routes during the Northern winter 2023/24 season:
- Bangalore to Kochi
- Bangalore to Hyderabad
- Bangalore to Pune
- Bangalore to Varanasi
- Delhi to Guwahati
- Delhi to Lucknow
- Guwahati to Imphal
- Hyderabad to Goa Dabolim
- Mumbai to Lucknow
The airline’s new visual identity embraces an energetic and premium color scheme. Further, the Express Orange and Express Turquoise are primary colors, complemented by Express Tangerine and Express Ice Blue as secondary colors.
Further, the dominant Express Orange symbolizes the brand’s values of enthusiasm and agility, reflecting quintessential Indian warmth. Express Turquoise embodies the brand’s traits of style, contemporary premium sensibility, and a digital-first approach.
It will be positioned as ‘New India’s Smart Connector.’ The rebranding signifies the beginning of an ambitious growth and transformation journey, which commences with the induction of the modern and fuel-efficient Boeing 737-8 aircraft.
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