SEATTLE- Propeller Airports announced today that Snohomish County has rebranded Paine Field (PAE) as “Seattle Paine Field International Airport.”
The move aims to boost PAE’s visibility among travelers seeking flights to the Seattle area. Further, offering a comparable commute time from downtown Seattle to SeaTac (SEA).
Now its Seattle Paine Field International Airport
The new name is expected to enhance marketing prospects, attract more travelers, tourists, and investors, and reinforce the airport’s close proximity to the region’s prominent global business and economic hub.
Seattle’s hometown carrier, Alaska Airlines (AS), currently operates flights to 10 destinations from PAE.
Brett Smith, CEO of Propeller Airports, expressed enthusiasm. He stated, “‘Seattle Paine Field International Airport’ better aligns with the market our airport serves.”
Renaming the airport to Seattle Paine Field International marks a significant milestone in PAE’s evolution, supporting its growth and strategic vision. It signifies an exciting new chapter of opportunities for travelers and airlines alike.
Importantly, the name change only applies to the airport’s public-facing brand and has no impact on the PAE location identifier, ownership, operations, or functions.
Executive Insights
Snohomish County Executive Dave Somers highlighted the importance of this rebranding for the local economy.
“With nearly $60 billion in yearly economic activity and over 150,000 jobs, finding ways to grow Paine Field’s marketing and brand further is one of Snohomish County’s top priorities,” he stated.
The change is expected to bolster business attraction significantly. Further marketing efforts while preserving the historical significance of the Paine Field name. This move aims to establish the airport as a crucial gateway to the entire region and the world.
Unaffected Core Mission Joshua W. Marcy, Director of Seattle Paine Field International Airport, emphasized that while the name has changed, the airport’s ownership, operations, and core mission remain unaffected.
He believes this rebranding will open new opportunities for the airport’s many attractions and businesses.
In conclusion, the rebranding of Paine Field as “Seattle Paine Field International Airport” is set to create increased awareness, boost marketing endeavors, and attract more travelers, tourists, and investors to the region.
The change promises continued growth and strategic vision while maintaining the airport’s core mission and significance.
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