Tata-owned Air India has commenced the implementation of its recently introduced global brand identity, initiating the comprehensive transition to the new look across digital and online platforms.
Air India Branding
Tata Group is preparing to launch a rebranded Air India Express (IX) next week, introducing a revitalized, dynamic, and visually appealing airline aimed at India’s budget-friendly aviation market, as per information from three anonymous sources.
Prasoon Joshi, Chairman of McCann WorldGroup Asia and CEO & CCO of McCann Worldgroup India, expressed that Air India (AI)’s recent new branding has opened up a promising horizon of opportunities for the airline’s future.
Air India has chosen August 10, 2023, to reveal its livery, colors, logo, interiors, and more rebranding. So stay tuned as we will keep you updated with this live Air India event blog.
Tata-owned Indian FSC Air India (AI) is poised for a highly anticipated overhaul that will involve a fresh identity encompassing a new logo and brand palette.
Tata Air India (AI) management has assured that the beloved mascot, Maharaja, will continue to be associated with the airline.