Based on the Brand Finance Global Soft Power Index 2026, here is a detailed look at the world’s most powerful countries by soft power this year.
Travel
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American Express is opening its first airport lounge in mainland China at Shanghai Hongqiao International Airport (SHA) in late April 2026.
Denmark secretly prepared to block US access to Greenland, revealing deep fractures within NATO and rising geopolitical tensions.
JetBlue expands its Fort Lauderdale network with a new Cleveland route and increased frequencies across major US and Caribbean destinations, strengthening connectivity.
Here are the top 10 most women-friendly countries in the world in 2026, according to GIWPS.
A Qantas rerouting decision forced an Australian family to spend $10,000 after refusing to transit through Dubai amid escalating regional conflict and government warnings.
Japan Airlines and Canadian partners have launched a free domestic flight program, enabling Canadians to explore regional Japan at no airfare cost while boosting rural tourism.
Finland has once again secured its position as the world’s happiest country, and this year it is inviting travelers to experience that happiness firsthand through a unique tourism initiative.
Lufthansa (LH) has announced a new direct route connecting Munich Airport (MUC) with Rovaniemi Airport (RVN), marking a strategic expansion of its Nordic winter network.
The UK Government has confirmed another increase in its Electronic Travel Authorisation (ETA) fee, impacting travelers from visa-exempt countries, including Singapore.