GURUGRAM- Tourism Australia and Air India have signed a three-year marketing agreement to boost Indian visitor arrivals to Australia, leveraging Air India (AI) expanded market presence.
The Memorandum of Understanding (MoU) outlines plans for collaborative marketing efforts that promote Australia’s tourism appeal to Indian travelers.
Air India Australia Network
Phillipa Harrison, Managing Director of Tourism Australia, expressed enthusiasm for the partnership, noting,
“We have seen tremendous growth in the number of arrivals from India to Australia in recent years, and we are keen for arrivals to continue to track in that direction. Tourism Australia’s agreement with Air India highlights our commitment to strengthening partnerships and exploring new ways to encourage Indian travelers to plan and book an Australia holiday.”
Andrew Hogg, Executive General Manager of Eastern Markets and Aviation at Tourism Australia, emphasized India’s importance as a high-value market for Australian tourism.
India holds immense promise, and we’re excited to collaborate with Air India to elevate Australia’s appeal for high-yielding Indian leisure and business travelers. Our goal is to maintain growth in visitor numbers while enhancing travel experiences and connectivity between the two countries.”
Air India’s Chief Executive Officer and Managing Director, Campbell Wilson, welcomed the partnership, saying,
We are excited to partner with Tourism Australia to facilitate travelers’ experiences of the unique offerings this destination has to offer. As we broaden our network across the globe, we aim to deepen our presence in Australia as well.”
Air India currently operates 17 weekly non-stop flights between India and Australia, and in the year up to August 2024, it carried over 170,000 Indian travelers, holding an 18.5% market share as one of the largest carriers connecting the two countries.
Also Read Air India Eyes More Flights to Australia as Part of Rebuild Strategy
About Australia Tourism
Tourism Australia, an Australian Government agency, promotes Australia as a top destination for business and leisure travel, aiming to increase the economic benefits of tourism and boost annual overnight expenditure.
Active in around 15 key markets, the organization drives demand for Australia’s unique tourism experiences through targeted campaigns.
Its marketing efforts include social media, traditional advertising, public relations, media programs, trade shows, consumer promotions, online communications, and market research.
Also Read Air India Eyes New Flights from Kochi to Dublin, Ireland
Feature Image by Eurospot (@cliper31) / X
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