ABU DHABI- Etihad Airways (EY) will announce approximately 10 new routes in late November, revealed Chief Commercial Officer (CCO) Arik De in an exclusive interview with Skift.
The expansion includes nine brand-new destinations and one previously served city.
Etihad A321 Routes
The network growth stems from upcoming aircraft deliveries, particularly the Airbus A321LR (long-range) jets arriving next year. These narrowbody planes, capable of flying medium- and long-haul routes, will connect Abu Dhabi to destinations like Italy and Thailand.
Arik targets “around mid-Q1” to showcase the A321LR’s interiors. Industry speculation points to a widebody-style premium product, aligning with Etihad’s hub-and-spoke model and ensuring business class consistency on connecting flights. This upgrade would replace the current recliner chairs in Etihad’s A320 and A321 business cabins.
While carriers like JetBlue (B6), TAP Air Portugal (TP), and Aer Lingus (EI) already operate A321LRs with lie-flat beds, Etihad’s approach remains uncertain. The airline might opt for an existing design or develop a bespoke solution, potentially leveraging its parent company’s in-house aircraft interiors business.
Arik De emphasized the A321LR’s uniqueness for Etihad, noting its rarity among regional carriers in premium configurations. Gulf Air (GF) stands as a notable exception, though it maintains a smaller global presence.
Journey 2030
Etihad Airways is executing a robust expansion plan under CEO Antonoaldo Neves’ leadership. The “Journey 2030” initiative aims to significantly increase the airline’s capacity and market reach by the end of the decade.
Unlike Dubai-based Emirates (EK), Etihad operates a diverse fleet ranging from 136-seat A320s to 500-passenger A380s. This variety allows Etihad to target smaller, niche markets inaccessible to Emirates’ all-widebody fleet, potentially giving Etihad a competitive edge.
Chief Commercial Officer Arik De hinted at further growth beyond the 10 new routes, revealing ongoing discussions with airports seeking to join Etihad’s network.
De announced a mid-Q1 2025 event showcasing more than just the A321LR. Etihad will unveil a brand refresh, aiming for a more modern image reflecting the airline’s and country’s ambitions.
Onboard Wi-Fi improvements are also in development, though specific partners remain undisclosed. This focus aligns with industry trends, following Hawaiian Airlines (HA) and United Airlines (UA) adoption of Starlink Wi-Fi, and Delta Air Lines (DL) move towards free global in-flight internet.
Etihad’s expansion strategy, fleet diversification, and upcoming brand refresh position the airline for significant growth in the coming years. The carrier’s ability to serve both major hubs and niche markets could reshape competitive dynamics in the Middle East aviation sector.
Plan in Action
Etihad Airways announces a significant fleet change on its Abu Dhabi (AUH) to Phuket (HKT) route, effective August 1, 2025.
The UAE-based carrier has replaced one of its three daily Boeing 787-9 Dreamliner flights with the Airbus A321neo, marking a strategic shift in aircraft deployment for this popular Thai destination.
The A321neo, set to operate on this route, boasts a unique three-class cabin configuration. The aircraft offers 160 seats, distributed as follows: 2 in First Class (also referred to as Business Plus), 14 in Business Class, and 144 in Economy Class.
Etihad Airways has already begun updating its website to reflect these changes, with bookings now available for the new A321neo service.
The introduction of the A321neo on this route aligns with Etihad’s ongoing fleet modernization efforts. As of August 2024, the airline has incorporated six A321neo aircraft into its fleet. These planes are equipped with fuel-efficient CFM LEAP 1A engines.
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