BRISBANE- Virgin Australia (VA) has unveiled plans for a tourism boost to Uluru by introducing two new direct services from Melbourne and Brisbane next year.
In collaboration with the Northern Territory Government and Voyages Indigenous Tourism Australia (operators of Ayers Rock Resort), these services are expected to add over 62,000 seats annually to the Red Centre. This initiative aims to connect tourists directly to Australia’s spiritual heartland, offering travelers increased choice and value.
Virgin Australia Uluru Flights
Furthermore, these new services will contribute to the growth of the Indigenous Tourism sector, playing a part in the Northern Territory’s visitor expenditure that exceeds $3 billion.
Uluru-Kata Tjuta National Park has gained global recognition, being listed among the Top 52 Places to Travel in the World this year by The New York Times.
The region features renowned tourism experiences such as the beloved Field of Light Installation, the new Wintjiri Wiru cultural storytelling experience, and a variety of arts and cultural tours suitable for travelers of all ages.
Virgin Australia is marking the occasion with a substantial Uluru sale featuring fares starting at $129* for one-way Economy travel.
The promotional offer is valid for trips scheduled between June 6, 2024, and September 12, 2024, until midnight AEST on Wednesday, November 22, 2023, or until the available seats are sold out.
In conjunction with this, Ayers Rock Resort has introduced a special Welcome Offer for accommodations at Uluru, starting from $150 per night at the Lost Camel Hotel**. This makes it an ideal location to explore Uluru-Kata Tjuta National Park and enjoy all the amenities provided by the resort.
Virgin Australia CEO Jayne Hrdlicka expressed that Uluru holds cultural significance and natural beauty, making it a destination that everyone should visit.
“Uluru is a special place in Australia, serving as a cultural landmark representing this wonderful country to the world. We eagerly anticipate reconnecting Australians and international tourists alike to the spiritual heartland of Australia.”
She further added, “We take pride in introducing direct flights to Uluru from Melbourne and Brisbane for the first time. Anticipated demand from these cities and strong connectivity from our international airline partners will bring a much-needed tourism boost to the region. Increased competition in the market and additional seat capacity in Uluru will also offer travelers more choices and better value for their journeys to the Red Centre.
“Having transported over 19 million passengers domestically last year, we are thrilled to expand our network with new destinations that facilitate connections among Australians and create a new travel gateway between our most popular tourist destinations and the rest of the world,” she concluded.
Joel Bowden, the Minister for Tourism and Hospitality in the Northern Territory, expressed gratitude for Virgin Australia’s support in showcasing significant tourist attractions to both local and international visitors.
“The Territory Labor Government is delighted to welcome Virgin Australia back to Uluru. This exciting development became possible through the Territory Aviation Attraction Scheme and the strong partnership with Voyages, reflecting the Territory Government’s dedication to enhancing aviation access across the region.
“Uluru is a must-visit destination and holds great appeal for our international markets. Today’s announcement will enhance connectivity for international visitors traveling through Melbourne and Brisbane,” said Minister Bowden.
Matt Cameron-Smith, CEO of Voyages Indigenous Tourism Australia, emphasized that Virgin Australia’s return to the nation’s spiritual heart marks significant progress for tourism in Central Australia. He particularly highlighted the positive impact on Indigenous employment, tourism, and training at Ayers Rock Resort, Uluru.
“Whether it’s still on the bucket list or a cherished destination, visiting Uluru is essential for both international and Australian travelers. These new routes provide more travel options to the Northern Territory, along with convenient international connections through Virgin Australia’s global network of partners,” Cameron-Smith continued.
“There is a strong demand to visit Uluru, driven by an array of incredible cultural experiences, including the world-first $10 million cultural drone and storytelling experience, Wintjiri Wiru. We are eager to roll out the red carpet for Virgin Australia’s return to the Red Centre.”
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