MUMBAI- We all are eagerly waiting for the new branding and livery of Air India Express (IX), and the wait will be officially over on October 18, 2023. But today, on social media, someone leaked the image which showcases the new livery.
Earlier, we reported that the Tata Group-owned low-cost subsidiary, Air India Express, has taken the delivery of the first two Boeing 737 MAX from Seattle. Many aviation enthusiasts expected the livery revealed on one of these planes.
Air India Express New Livery
The new livery is engraved on the AIX Connect (formerly known as AirAsia India) A320neo, bearing the registration VT-ATD, and has been stationed at Hosur since September 28th.
Here are some of the salient features of the new Air India Express livery on Airbus A320:
- The updated Air India logo is maintained, with the addition of “Express” in orange.
- The primary color scheme consists of red, orange, and turquoise.
- The belly and engines of the aircraft are painted in an eye-catching orange.
- The engines proudly feature the Air India logo.
- The tail pattern from the new Air India livery design remains, although with distinct color variations.
- Specifically, the Air India livery incorporates white on the tail, while the AI Express livery showcases a mesh pattern rendered in silver.
Tata Takeover and Makeover
In line with the Center’s strategic divestment program, the Tata Group completed the acquisition of both Air India and its subsidiary, Air India Express, in January 2022.
In November 2022, the Tata Group made an announcement regarding the merger of AirAsia India and Air India Express. As part of this transaction, AirAsia Bhd divested its 16.67% stake in the airline for ₹155.65 crore.
The merger of these two airlines brought the combined fleet to 56 aircraft. Further, this number is expected to increase significantly within the next year. The airline plans to introduce at least 50 of the 190 Boeing 737 MAX aircraft that Air India ordered in February.
Within the next two weeks, at least two Boeing 737 MAX aircraft featuring the new livery will join the fleet, with the plan to add two to three aircraft each month. This expansion will enhance Air India Express’ coverage across more destinations and increase flight frequencies.
Aloke Singh, Managing Director of Air India Express and AirAsia India, shared in an internal communication to employees, “Integration, growth, transformation… something BIG is in the works, and much more! This marks the beginning of a new phase in our journey. Over the next 15 months, 50 new B737 MAX aircraft will be integrated into the LCC fleet. Our focus is on being prepared to utilize this increased capacity.”
The Tata Group aims to capture a 30% share of the domestic market, as stated by the company.
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