NEW YORK- US carrier JetBlue (B6) revealed its new standard livery today, featuring a striking all-blue design that represents the airline’s role as a forward-thinking and industry-disrupting brand.
JetBlue is known for its custom liveries and vibrant tailfin patterns. Subsequently, it continues its tradition of celebrating people, places, and partnerships through unique designs.
The new livery sets JetBlue apart visually and reflects its expansion into new markets. Further, its commitment to customer-centric offerings in the travel industry.
JetBlue Showcase the New Livery
The inaugural aircraft to showcase the new livery is an Airbus A321 with Mint®, aptly named “A Defining MoMint,” which will begin service on June 15. JetBlue plans to update all its existing standard liveries as part of its regular aircraft painting cycle.
Jayne O’Brien, Head of Marketing and Loyalty at JetBlue emphasized the significance of liveries in the airline’s identity, stating, “We want customers to recognize us as a travel brand that moves them differently than everyone else.”
The new livery achieves just that, standing out among legacy carriers and serving as a testament to JetBlue’s disruptive nature, combining competitive fares with exceptional service.
The new design builds upon JetBlue’s heritage and unique personality, incorporating energized favorite elements for a new era. These include:
- A blue allover fuselage emphasizes the airline’s namesake color.
- Extended tailfin patterns that now encompass the body and belly of the aircraft.
- A larger JetBlue logo symbolizes the airline’s prominent impact within the industry.
- Colorful winglets with refreshed accent colors add an extra touch of fun.
- The aircraft’s pattern and the JetBlue logo featured on the belly make it instantly recognizable.
Refreshing Experience Inside and Out
JetBlue has not only refreshed its exterior design but has also introduced numerous innovations inside the aircraft to enhance customer comfort and enjoyment.
With purposeful partnerships, the airline offers complimentary seatback entertainment and free high-speed Fly-Fi® broadband internet—a testament to its commitment to delivering industry-leading products.
Further, the new livery design incorporates bright, colorful elements that align with JetBlue’s refreshed visual brand identity introduced earlier this year.
As the airline’s first brand refresh in a decade, the updated colors and designs convey a sense of joy, contemporariness, and a digital-first approach.
Every touchpoint within the JetBlue experience has been carefully crafted from the exterior to the interior. Subsequently, it honors its storied identity while signaling bold moves toward disruptive and customer-focused impact in new markets.
JetBlue’s new livery design marks the airline’s first complete refresh of its paint design. Further, customers can expect to see more new livery designs with refreshed tailfin patterns unveiled later this year.
Further ensuring JetBlue’s continued commitment to visual innovation and passenger satisfaction.
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