The Airports Authority of India (AAI) has begun offering space for self-help groups to market their locally made products at various airports in an effort to assist craftsmen.
Under the AVSAR (Airport as Venue for Skilled Artisans of the Region) project, Self Help Groups (SHGs) are already presenting their items at 12 airports, including Agartala, Kushinagar, Udaipur, and Madurai.
According to AAI, airports in Varanasi, Calicut, Kolkata, Coimbatore, and Raipur, among others, are in the process of allocating space to local SHGs in collaboration with the relevant state governments.
Vizag, Bhubaneswar, Raipur, Silchar, Dibrugarh, and Jorhat are among the airports that plan to open SHG stores.
“The purpose of the AVSAR project is to not only provide visibility/platform to SHGs at airports but also to present the heritage and character of the place to air travellers,” said AAI Chairman Sanjeev Kumar in a statement.
He also stated that AAI is committed to helping the prime minister achieve his goal of developing SHGs and boosting local artisans.
Agartala, Dehradun, Kushinagar, Udaipur, Amritsar, Belagavi, Chennai, Ranchi, Indore, Surat, Madurai, and Bhopal are among the 12 airports with SHG outlets.
SHGs will display products manufactured by rural women and artisans in the 100-200 square foot space provided at each airport.
SHGs will be assigned space in turns, with each group having 15 days to display their items.
AVSAR was established to assist in the development of strong grassroot institutions that empower underprivileged rural women, as well as to give potential market prospects and appropriate promotional outlets, according to AAI.
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