GURUGRAM- IndiGo (6E), a low-cost airline, is currently seeking a creative agency to handle its mainline and digital responsibilities. Since February 2024, the homegrown airline has been searching for a partner, with the pitching process currently ongoing in Delhi NCR.
This move by IndiGo to review its creative account follows less than a year after it enlisted WPP’s Wunderman Thompson (now VML) as its partner
IndiGo Airlines Embraces Digital Pitching
Insiders familiar with the pitch informed Campaign India that the airline brand had adopted a solely digital pitching process, forsaking offline presentations and requesting agencies to submit their ideas online.
Moreover, no third-party consultant has been enlisted to supervise the ongoing pitch process for the past two weeks. India’s leading agencies have submitted their proposals. According to sources, Wieden + Kennedy—the agency that played a key role in establishing IndiGo’s presence in the Indian market from 2008 to 2023—is reportedly abstaining from participating in the pitch.
Rapid Expansion to Over 300 Aircraft Fleet
IndiGo, a subsidiary of Interglobe Aviation Ltd, primarily serves India’s domestic air travel market as a budget airline. It has evolved from operating with just one aircraft to managing a fleet of over 300 planes.
The airline connects to over 100 destinations, including 80 domestic and 30 international locations. It became a publicly traded company in 2015.
Recently, IndiGo drew attention with a unique marketing stunt on its Ahmedabad to Ayodhya flight, where airline staff dressed up as characters from Hindu mythology.
In 2023, the airline announced a collaboration with lifestyle brand Mokobara, introducing an exclusive line of premium luggage tailored to modern Indian travelers.
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