SYDNEY- In the realm of frequent flyer perks, anticipation mounts as Qantas (QF) prepares to unveil alterations to its loyalty program, promising enhanced accessibility to flight bookings with reduced points expenditure.
The imminent April launch signals the carrier’s significant revamp, with speculation swirling around adding a fresh membership tier.
Qantas Frequent Flyer Program
The forthcoming feature will enable members to convert their Frequent Flyer points into cash at a conversion rate of one point per one cent when reserving an economy seat.
The anticipated introduction of a new tier is poised to draw more patrons to Australia’s foremost flight rewards program, boasting over 15 million members in 2023, marking an increase from just over 14 million the previous year.
Reports suggest a new subscription tier may join Qantas’ Frequent Flyers program in April, aligning with the company’s efforts to enhance customer relations.
According to a Qantas spokesperson, rumored to be named Classic+, this tier will complement the existing programs, which will remain unaltered.
“We’re actively finalizing enhancements to the frequent flyer program in response to member feedback, particularly regarding the flexibility of redeeming points for flights,”
the spokesperson stated. “This investment promises substantial value for our members while aligning with the program’s objectives and our partnerships.”
Insiders disclosed to the Australian Financial Review that points utilized within the Classic+ tier will be valued at one cent each when reserving an economy seat. Consequently, a $100 flight would require 10,000 Frequent Flyer points.
Members Frustration
Qantas CEO Vanessa Hudson hinted at a revamp during a financial update last month, acknowledging member frustrations regarding seat availability in the Classic Flight Rewards program since the onset of the COVID-19 pandemic.
Despite these challenges, the loyalty program generated approximately $1.27 billion in revenue and $270 million in earnings in the latter half of 2023.
Recently, the airline allocated $50 million of its $230 million budget to enhance customer experiences and improve the availability of reward seats within the program.
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