NEW YORK- Embarking on a new season brings added reasons to embrace the JetBlue (B6) onboard experience. This spring, JetBlue is unveiling fresh amenity partnerships, menu updates, entertainment choices, and more, enhancing the sensory engagement for travelers before they reach their destinations.
Whether one is seeking adventure or catching up on work (or sleep) en route, discover what awaits on your upcoming JetBlue journey this spring.
JetBlue New Amenity Kits
As the Hometown Airline® of New York, JetBlue is once again infusing the essence of NYC into the skies. A new lineup of Mint amenity partners is introduced, housed in a chic and reusable foldable backpack (launching 3/13/24 for transatlantic flights) and a snapping, collectible pouch (launching 4/1/24 for domestic flights), thoughtfully designed by Caraa.
These amenity kits feature wellness products from renowned New York-based brands Dr. Dennis Gross and Plus Ultra, complementing the well-loved sleep amenities from Tuft & Needle.
Developed in collaboration with Buzz, these amenity kits continue to enhance JetBlue’s premium Mint experience while emphasizing sustainability through their intentional design for reuse.
Caraa, a sports bag and accessory company based in New York City, revolutionizes bags for contemporary living by seamlessly blending high functionality with exquisitely crafted materials, resulting in the next-generation luxury bag tailored for the modern traveler.
On transatlantic flights, Mint customers will discover Caraa’s charcoal-colored sport mesh pouch, which unfolds into a mint-colored, versatile backpack, perfect for use as a travel day pack, hotel gym bag, or beach tote. Meanwhile, on domestic routes, Mint customers will encounter a snappable pouch that accommodates all travel essentials.
Customers can collect and mix four available colorways (sage, clay, sand, gunmetal) to match their style, mood, and travel accessories.
Dr. Dennis Gross Skincare Products
Featuring products from Dr. Dennis Gross, customers can focus on skincare during their airborne journey, benefiting from the brand’s commitment to cruelty-free and skin-safe products.
Mint customers can indulge in an array of Dr. Dennis Gross’ ultra-rich Hyaluronic Marine products, including the Hyaluronic Marine Oil-Free Moisture Cushion, Hydrate + Smooth Hand Treatment, best-selling Ultra Gentle Daily Peel treatments, and the popular Moisture-Lock Lip Balm. There’s something for every skin type to revel in during their travels.
Customers can explore Plus Ultra—an eco-conscious company dedicated to crafting high-quality personal care essentials and accessories that safeguard and celebrate smiles to stay minty fresh onboard.
Mint customers will receive a sculpted Moso bamboo toothbrush—a renewable resource known for its durability and inherent anti-bacterial qualities protecting against germs and mold.
Paired with Plus Ultra’s Mint gel toothpaste or mouthwash, these products are designed to leave your mouth feeling fresh and protected throughout the day.
Menu Changes
Alongside the introduction of new amenities, immerse yourself in a fresh menu curated by Legacy Records, a New York City-based restaurant and one of the three rotating restaurant partners from Delicious Hospitality Group (DHG), featured in Mint.
Offering a medley of seasonal flavors, customers can relish coconut yogurt with maple-pecan and ginger granola or indulge in a warm rosemary honey biscuit by The Hungry Gnome* to tantalize their taste buds during breakfast.
For lunch or dinner, customers can enjoy the aromatic notes of lamb shoulder with roasted carrots, harissa, and citrus breadcrumbs or indulge in orzo accompanied by roasted tomatoes, marinated feta, and arugula.
Introducing a Blue Debut for Core Menus, DIG, another beloved NYC establishment, is presenting a fresh array of farm-to-tray dishes for JetBlue’s transatlantic Core experience. Customers can unwind, lean back, and choose from an enhanced selection of dishes right from the convenience of their seatback screen.
During lunch and dinner flights, customers can explore a spice-infused option of marinated jerk chicken with coconut rice and pickled habanada peppers, accompanied by sides such as shredded beet and carrot salad with candied sunflower seeds or a kale, parsley, and quinoa salad with demi-sec tomatoes.
For early morning flights, customers can recharge before landing with dishes like the herb and cheese frittata with kale, potato, and rosemary olive oil or vegan French toast with dried cherry jam.
Stream Into Spring with JetBlue
In celebration of JetBlue’s forthcoming seasonal service to Dublin, the airline is introducing a new seatback screen category to showcase the ‘Luck of the Irish’ throughout March. Tune in to popular titles like Brooklyn, Belfast, The Quiet Girl, and musical gems such as Once and Sing Street and many others.
For those eager to delve into Dublin’s rich culture, explore JetBlue’s exclusive inflight audio playlist from Autio, featuring expertly narrated stories that transport customers to Dublin and beyond, offering insights into the region and all of Ireland.
JetBlue is also unveiling an ‘Awards Season’ collection spotlighting major award-winning and nominated films this March. Whether you’re captivated by box office hits like Barbie and Oppenheimer or engrossed in the artful storytelling of Past Lives or The Holdovers, JetBlue’s inflight entertainment selection caters to every movie enthusiast.
Exciting ‘Awards Season’ titles include Anatomy of a Fall, Priscilla, Spider-Man: Across the Spider-Verse, and many more.
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