LONDON- Starting today, British Airways (BA) Executive Club Members who book flights will earn Avios based on the ticket’s cost.
In an effort to provide a more consistent and transparent system, the airline announced in July that Avios collection would be determined by the ticket’s price rather than the flight’s distance, effective for flights booked from October 18, 2023.
British Airways Avios Model
This change marks the first time that Members can accrue Avios on eligible ancillary purchases, encompassing pre-paid selections, upgrades, and excess baggage fees.
The airline’s investment in its frequent flyer program anticipates a 20 percent increase in the issuance of Avios to the overall member base. Most Members can expect to either earn more Avios or the same amount under the new model.
As of today, when booking flights, members will earn Avios according to their Tier status as follows:
- Blue members will receive 6 Avios for every qualifying* £1 spent.
- Bronze members will receive 7 Avios for every qualifying £1 spent.
- Silver members will receive 8 Avios for every qualifying £1 spent.
- Gold members will receive 9 Avios for every qualifying £1 spent.
This updated model will also be applicable to flights marketed by Iberia (IB)** and American Airlines (AA).
Executive Insights
Colm Lacy, Chief Commercial Officer of British Airways, stated, “In alignment with other airlines and loyalty programs, we are streamlining the process of earning Avios for our customers, making it more straightforward and consistent. With our projections indicating that we will issue more Avios, we’re excited about helping many of our Members get closer to their next travel adventure.”
“In addition to our investment in this new Avios collection method, we are committed to making it convenient for Members to earn Avios in their everyday activities, whether it’s during their daily commute, weekly shopping, morning coffee, or indulgent treats.”
There are numerous ways for Members to accumulate Avios in their daily lives, including through the use of the British Airways American Express Credit Card, rides with Uber, converting Nectar points, and shopping on the British Airways Avios eStore.
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