MUMBAI- AIX Connect, operating as AirAsia India and a subsidiary of Air India, revealed on Thursday that it has obtained regulatory approvals to rebrand its operations under the name ‘Air India Express.’ The integration efforts between the two airlines led to the regulatory green light.
According to the company’s press release, this development represents a significant milestone in fast-tracking integration efforts. Further, it includes the harmonization of customer touchpoints, products, and services across both airlines.
AirAsia India Non-Existent
In its pursuit of improving the in-flight experience, Air India Express has successfully introduced AirAsia India’s popular ‘Gourmair’ in-flight dining menu. The menu features a wide range of delicious hot meals, lite bites, and desserts.
Furthermore, ‘Xpress Ahead’ priority services, previously exclusive to AirAsia India, have been extended to guests of both airlines. These services offer priority check-in, boarding, and baggage handling.
Additionally, both airlines plan to synergize a host of other ancillary add-on services and common sub-brands, further enhancing the overall travel experience for their passengers.
Expect more seamless services
As of now, AIX Connect operates flights from 20 Indian cities to 14 regional international destinations. On the other hand, AIXC serves 19 domestic destinations, creating a complementary network that provides passengers with more extensive travel options.
With this rebranding and integration effort, AirAsia India’s operations will cease to exist independently. Still, the consolidation aims to create a unified and improved travel experience for passengers under the new banner of ‘Air India Express.’
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