BANGKOK- Thailand is expecting another record-breaking year for arrivals from the US, with forecasts pointing to over 1.1 million American tourists by the end of 2025. The Tourism Authority of Thailand (TAT) projects that the number could reach nearly 1.2 million in 2026.
The tourism boom is supported by the return of United Airlines (UA) to Bangkok (BKK) after an 11-year hiatus. This renewed service marks a significant milestone in trans-Pacific travel, reflecting strong demand among American visitors seeking leisure and cultural experiences in Thailand.
Bangkok’s Boost from New Flights
The expansion of flight services between the United States and Thailand has been one of the key factors behind this growth.
United Airlines recently reintroduced its Bangkok service through its UA820 route connecting Los Angeles (LAX) to Bangkok via Hong Kong (HKG).
Operated by a 257-seat Boeing 787-9 Dreamliner, the flight runs daily and caters to both business and leisure travelers, reported The Bangkok Post.
The route marks the carrier’s return to the Thai market after discontinuing its Narita–Bangkok connection in 2014. United Airlines has expressed confidence in the Asia-Pacific market, now serving more than 32 cities across the region — more than any other US airline.
Strong forward bookings during the holiday season, including Christmas and New Year, have further reinforced optimism for trans-Pacific travel.
Thailand’s Potential Record Tourism Revenue
Thailand welcomed 1.03 million American visitors in 2024, generating 58.8 billion baht in tourism revenue. This year, the number is expected to rise by 8%, reaching 1.1 million tourists and generating more than 62 billion baht.
According to the Tourism Ministry, American visitors stay an average of 12 days and spend around 4,726 baht per day.
TAT Governor Thapanee Kiatphaibool said that the US market remains one of Thailand’s most valuable, especially among premium travelers.
She added that the country’s recent exposure through the third season of the popular TV series The White Lotus has also boosted interest in Thai destinations. The agency aims to sustain at least an 8% annual growth rate through 2026.
US Carriers Expand Route Network
Besides United Airlines, other US-based carriers are also exploring new opportunities. Alaska Airlines has expressed interest in opening new routes between the US and Thailand.
Several Asian carriers, such as EVA Air, have expanded connections to American cities, including Dallas, Texas, further strengthening accessibility.
Meanwhile, new long-haul services are increasing Thailand’s visibility in the global travel market. Norse Atlantic Airways has launched five new routes from the UK, Sweden, and Norway to Thailand this winter season, offering more choices for transatlantic travelers.
These developments position Thailand as one of Asia’s most accessible and desirable destinations for long-haul tourism.
Bottom Line
Thailand’s tourism outlook for 2025 and beyond remains highly positive, particularly from the United States.
With airlines such as United and Alaska expanding services and more visitors showing interest in premium travel experiences, the country is set to achieve another milestone in American arrivals.
Sustained flight growth and favorable market conditions are expected to help Thailand reach its target of nearly 1.2 million US visitors in 2026, strengthening its position as one of Asia’s top tourism hubs.
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