GURUGRAM- Tata Group-owned IFSC Air India (AI) has introduced fresh popped theatre-style popcorn to its First and Business Class cabins on select international flights. The upgrade complements Vista, Air India’s in-flight entertainment system offering over 3,500 hours of curated content.
The move recreates the cinema experience at 35,000 feet, served hot in partnership with 4700BC, a top Indian gourmet popcorn brand. This initiative aims to bring nostalgia and joy to passengers mid-air.
Air India Serves Fresh Popcorn In-Flight
Air India (AI) onboard select international flights, guests in premium cabins are now served fresh, theatre-style popcorn, popped live during the flight and delivered hot in classic tubs.
This sensory addition complements Vista, Air India’s advanced in-flight entertainment (IFE) system, which contains over 3,500 hours of curated content, including 1,400 hours of movies, 800 hours of television shows, and 1,500 hours of audio programming.
The popcorn initiative is designed not just as a snack, but as a carefully chosen addition to enhance the overall cinematic ambiance at 35,000 feet.
The goal is to recreate the joy of a traditional theatre experience mid-air, something that resonates emotionally with frequent flyers and film lovers alike.
In an effort to promote this new offering, Air India collaborated with noted film critic Rajeev Masand.
In a featured conversation, Masand reflected on the timeless role of popcorn in movie-watching and how this snack continues to evoke comfort and nostalgia. He praised the airline’s approach in combining taste and experience for passengers.
4700BC, known for its premium popcorn range and creative flavor blends, is an established name in India’s gourmet snack market.
Their collaboration with Air India signals a growing trend among airlines to partner with homegrown brands for a more personalized and culturally resonant onboard experience.
Freshly popped on the aircraft and served hot, the popcorn delivers not just flavor but freshness, a feat that is both technically and logistically commendable in a flight setting.
In-Flight Entertainment with Vista
Air India’s Vista system, introduced as part of the airline’s transformation strategy, delivers high-quality entertainment content tailored to diverse audiences.
Available across select international aircraft, Vista offers intuitive navigation, multilingual support, and a variety of categories spanning global cinema, regional hits, international series, documentaries, and music playlists.
The addition of popcorn is a physical complement to this digital enhancement, creating an immersive entertainment ecosystem for passengers in premium classes.
By focusing on small but meaningful additions, Air India is redefining how luxury is perceived in the sky.
Enhancing Customer Experience
For Air India, this move is more than a service upgrade, it is part of a customer experience strategy aimed at emotional engagement.
With aviation slowly shifting focus from basic service to curated in-flight journeys, such thoughtful additions help distinguish carriers in a competitive international market.
Passengers boarding international flights from hubs like Delhi (DEL) or Mumbai (BOM) can now look forward to a movie night with all the right elements, even while cruising over continents.
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