MUMBAI- InterGlobe Aviation Limited, parent of IndiGo (6E), India’s largest airline, and Accor, a global hospitality leader, have announced plans to enter into a strategic agreement with unique travel, loyalty programs, and hospitality benefits.
IndiGo BluChip and ALL – Accor Live Limitless– will enable its members to share rewards points, access seamless two-way conversion, and enjoy benefits across flights, stays, and experiences. Their broader partnership will also aim to create India’s fastest-growing hospitality enterprise. This will aim to establish a network of 300 hotels under Accor brands by 2030.
IndiGo and Accor Collaboration
The collaboration between IndiGo’s BluChip Rewards and Accor’s ALL (Accor Live Limitless) loyalty program will create a first-of-its-kind partnership. The two companies will work toward a comprehensive engagement framework in the coming weeks.
This strategic alliance will enable partnership across various initiatives, including:
- Rewards points sharing between programs
- Co-branded loyalty offerings
- Seamless two-way conversion of loyalty points
- Ability for members to earn and redeem points across flights, stays, and experiences
The companies will also pursue joint marketing initiatives and explore additional growth opportunities together.
Executive Remarks
Pieter Elbers, Chief Executive Officer of IndiGo, expressed excitement about the strategic partnership. He noted that it will “elevate the travel experience and maximize rewards for valued loyalty members.” He highlighted that since its launch in November 2024, the BluChip loyalty program has already enrolled over 2 million members in just 6 months.
“Now, IndiGo moves to the next phase to strengthen its loyalty program by exploring and developing strategic partnerships. In line with IndiGo’s ambition to become a global aviation player, partnering with Accor, a like-minded global hospitality brand, will open new and unparalleled opportunities for IndiGo’s BluChip members.”
Pieter Elbers, Chief Executive Officer, IndiGo
“This exciting partnership with IndiGo represents a powerful synergy between travel and hospitality, bringing together two industry leaders to enhance the journey of millions of loyalty members. Together, ALL and BluChip will expand the horizons of customer engagement, offering greater flexibility and value across flights, stays and experiences.”
Sébastien Bazin, Chairman & Chief Executive Officer, Accor
BluChip Program Expansion
The BluChip loyalty program, launched in 2024, has demonstrated remarkable growth, with over 2 million members joining in just six months.
As part of IndiGo’s network expansion across India and globally, BluChip is actively seeking new partnerships with leading brands in the travel, hospitality, retail, and lifestyle sectors.
The partnership with Accor will enhance the program’s attractiveness to its growing member base in India while also adding new members from overseas markets.
InterGlobe and Accor- Global Hospitality Network
Accor ranks among the top two hospitality groups in more than 20 destinations served by IndiGo Airlines (6E) across the Middle East and Southeast Asia. The company’s ALL lifestyle loyalty program boasts a global community exceeding 100 million members.
The ALL program offers members access to:
- A diverse portfolio of over 45 hotel brands, ranging from economy to luxury
- More than 10,000 restaurants across 5,600+ hotels in 110 countries
- Over 100 renowned partners, including car rental companies, entertainment venues, and lifestyle brands
Through ALL, members can earn and redeem points across various services and experiences, from room upgrades and personalized services to unique partnerships in dining, entertainment, and wellness.
Capturing India’s Hospitality Potential
With India’s economy growing at an estimated 7% GDP rate and a population of 1.4 billion, the country is on track to become the world’s fifth-largest outbound travel market and third-largest domestic travel market by 2027. The rapidly emerging middle class, improved infrastructure, and increased air connectivity have fueled unprecedented growth in both domestic tourism and international travel.
This partnership represents a significant step for both companies in capturing the potential of India’s growing travel and hospitality sectors, providing enhanced value to their combined loyalty member base and setting new standards for travel experiences.
Bottom Line
In a strategic move that promises to reshape India’s travel and hospitality landscape, IndiGo (6E) and Accor have announced a comprehensive partnership connecting their loyalty programs – IndiGo BluChip and ALL Accor Live Limitless – enabling seamless rewards sharing across flights, accommodations and experiences.
This collaboration coincides with a broader strengthening of ties between Accor and InterGlobe (IndiGo’s parent company) to create India’s fastest-growing hospitality enterprise, targeting 300 Accor-branded hotels by 2030.
With IndiGo (6E) ranking among the top 10 airlines globally by daily departures and Accor’s extensive portfolio of over 45 hotel brands, this alliance strategically positions both companies to capture India’s booming travel market. The partnership reflects how industry leaders are adapting to serve India’s rapidly expanding middle class and its evolving travel aspirations.
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