DUBAI- Emirates Airlines (EK) launches a distinctive NBA-themed Airbus A380 livery to mark its role as the Official Global Airline Partner and Emirates NBA Cup title sponsor.
The customized design features a blue gradient fuselage with the NBA logo and red Emirates lettering.
Emirates NBA Livery on A380
The Emirates Engineering Aircraft Appearance Centre completed the 24-day transformation project, incorporating a bouncing basketball illustration between the NBA and Emirates logos, alongside red engine cowls with white Emirates calligraphy.
Emirates implements NBA-themed onboard experiences from November 1 to December 17 during the Emirates NBA Cup. The service operates on routes connecting 14 destinations across the U.S. and Canada, marking one of only four aircraft in Emirates’ fleet with complete custom livery designs.
The themed experience extends to cabin interiors with co-branded headrests, custom drink coasters, and courtside-inspired menus across all classes. The A380’s Onboard Lounge offers sports-themed refreshments, while passengers can watch Emirates NBA Cup games live on Sport24 through the ice entertainment system.
Emirates extends the NBA experience to its airport lounges in Dubai, New York JFK, San Francisco, Los Angeles, and Boston with specialized menu offerings during the partnership period.
Executive Remarks
Emirates’ Executive Vice President Boutros Boutros announces the airline’s partnership with NBA through a special aircraft livery.
The initiative celebrates its role as the Official Global Airline Partner and Emirates NBA Cup title sponsor, aiming to connect basketball fans across their global network.
The Emirates NBA Cup commences November 12 with TNT broadcasting a doubleheader. Further, the New York Knicks face the Philadelphia 76ers at 7:30 p.m. ET, followed by the Golden State Warriors versus Dallas Mavericks at 10 p.m. ET.
Group play operates on “Cup Nights” every Tuesday and Friday through December 3, with teams completing four designated matches. Eight qualifying teams advance to single-elimination Knockout Rounds, featuring Quarterfinals in team markets on December 10-11.
The tournament concludes with the Semifinals on December 14 and the Championship match on December 17 at Las Vegas’ T-Mobile Arena.
Stay tuned with us. Further, follow us on social media for the latest updates.
Join us on Telegram Group for the Latest Aviation Updates. Subsequently, follow us on Google News
