CANADA- British Airways (BA) Appoints Aviation Industry Veteran Mike Miguel as Strategic Market Manager for Canada. Mike Miguel, with over 25 years of experience in the aviation industry,
Mike Miguel has been selected as the strategic market manager for Canada by British Airways/Iberia. His most recent role was as the commercial director for Jetport in the private aviation sector. The position is based in Toronto. we
New Market Manager
“Prior to this appointment, Miguel served as the Vice President of Commercial Markets/Strategy at Air Georgian and held commercial strategy positions at WestJet and American Airlines.
His experience also extends to roles as a tour operator, where he covered various aspects, including leisure retailers, OTAs, consolidators, corporate sales, and TMC relationships.
Miguel will report to Claire Curtis, Head of North America Leisure Sales/Revenue Integrity at British Airways/Iberia, in his new role.
Canada holds strategic importance for us in the North American market, and we are pleased to welcome a highly experienced and renowned professional from the Canadian aviation industry to represent British Airways.
International Airlines Group, and the Atlantic Joint Business in Canada. The group anticipates future growth,” stated Curtis in a news release on November 24th.
New Year Destinations for Canadians
Pandemic Influence: 58% of Canadians are eager to travel more, and 33% plan to explore new destinations and fulfil ‘Must-Visit’ Lists in the New Year. Emphasis on Less Frequent but Longer Domestic (23%) and International (23%) Travel in 2024.
Priorities for Canadians Include Immersing in New Cultures (29%) and trying novel experiences (18%) on their next adventure.
Survey highlights: 64% opt to explore less touristy destinations, 10% Planning attendance at major entertainment or sporting events.
Top planned regions for Canadians in 2024: Europe (42%), North and South America (28%), and Africa (13%)
Priorities for 2024 travel planning: exploration and adventure rank highest (43%). Over 1 in 10 Canadians (12%) desire a tech-free experience with a digital detox.
Influences on Canadian Travel Choices: Social Media Plays a Significant Role (28%), Contrasting with Americans, Where Film and TV Locations Take the Lead as the Primary Influence (22%).
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