TORONTO- British Airways (BA) reveals that 20% of Canadians aim to travel more in 2024, with top destinations Including Europe (42%), North and South America (28%), and Africa (13%).
Social media (28%) continues to shape travel choices, while 12% of travel decisions are Influenced by film and TV locations.
New Year Destinations for Canadians
Pandemic Influence: 58% of Canadians are eager to travel more, and 33% plan to explore new destinations and fulfill ‘Must-Visit’ Lists in the New Year. Emphasis on Less Frequent but Longer Domestic (23%) and International (23%) Travel in 2024.
Priorities for Canadians Include Immersing in New Cultures (29%) and trying novel experiences (18%) on their next adventure.
Survey highlights: 64% opt to explore less touristy destinations, 10% Planning attendance at major entertainment or sporting events.
Top planned regions for Canadians in 2024: Europe (42%), North and South America (28%), and Africa (13%)
Priorities for 2024 travel planning: exploration and adventure rank highest (43%). Over 1 in 10 Canadians (12%) desire a tech-free experience with a digital detox.
Influences on Canadian Travel Choices: Social Media Plays a Significant Role (28%), Contrasting with Americans, Where Film and TV Locations Take the Lead as the Primary Influence (22%).
Executive Insights
However, among Canadians intending to travel to the UK, 52% reveal being influenced by actor Ryan Reynolds and his ownership of Wrexham AFC.
Colm Lacy, Chief Commercial Officer of British Airways, commented, ‘Nothing surpasses the excitement of planning your next vacation or the long-awaited reunion with friends and family. With direct British Airways flights to London and beyond from Toronto, Montreal, and Vancouver, Canadian travelers have a wide array of options to embark on the vacations they deserve.’
For the winter 2023/2024 season, British Airways offers twice-daily flights between Toronto and London and daily flights from Montreal and Vancouver to London.
Travelers can seamlessly connect to over 65 countries from British Airways’ hub at London Heathrow.
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