MUMBAI- In recent weeks, Air India Express (IX) has made a series of updates to its schedule for the Northern winter 2023/24 season, which is set to take effect on October 29, 2023.
Further, on October 18, 2023, the Air India (AI) Group Revealed a brand new identity for the airline. The event was hosted by the CMO and was graced by the presence of the Chairman, Wilson Campbell, and Managing Director Aloke Singh.
Air India Express Cuts Routes
By comparing schedules from August 6, 2023, to October 15, 2023, it is evident that the airline has removed the following flight routes:
- Chandigarh to Sharjah
- Hyderabad to Muscat
- Kochi to Kozhikode
- Mumbai to Bangalore
- Vijayawada to Kuwait City
- Vijayawada to Tiruchirappalli
Air India Express and AirAsia India, both subsidiaries of the Tata-owned Air India, introduced a fresh, unified branding under the name ‘Air India Express.’ This unveiling occurred during a Mumbai Airport (BOM) ceremony featuring a new Boeing 737-8 aircraft.
“As we near the final stages of merging Air India Express and AirAsia India, we witness a transformation in the aviation landscape. We take great pride in presenting the new Air India Express brand, a crucial component of the new Air India Group, dedicated to offering the best value, accessibility, and domestic and regional connectivity to all Indians. Our goal is to be the airline of a new generation, fostering better connections among Indians and with the world,” said Campbell Wilson.
The airline’s new visual identity embraces an energetic and premium color scheme. Express Orange and Express Turquoise are primary colors, complemented by Express Tangerine and Express Ice Blue as secondary colors.
The dominant Express Orange symbolizes the brand’s values of enthusiasm and agility, reflecting quintessential Indian warmth. Express Turquoise embodies the brand’s traits of style, contemporary premium sensibility, and a digital-first approach.
New India’s Smart Connector
Aloke Singh, the Managing Director of Air India Express, announced that the integrated Air India Express-AirAsia India entity will operate under the name “Air India Express” and feature a modern, refreshed brand identity.
It will be positioned as ‘New India’s Smart Connector.’ The rebranding signifies the beginning of an ambitious growth and transformation journey, which commences with the induction of the modern and fuel-efficient Boeing 737-8 aircraft.
Singh further revealed that they plan to add 50 new aircraft to their fleet over the next 15 months, doubling their size quickly. Their longer-term vision aims to expand to a fleet of approximately 170 narrow-body aircraft within the next five years, covering both domestic and short-haul international markets.
Staying true to their unique tradition, the aircraft livery will showcase a variable tailfin design inspired by India’s rich art and crafts heritage under the theme ‘The patterns of India.’
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