Emirates has launched a new Dubai tourism campaign as aviation operations recover from regional disruption. The airline has restored about 93% of its pre-disruption capacity and is using complimentary attraction passes, winter promotions and a new advertisement to encourage travellers to return to Dubai as a holiday destination.
Dubai Tourism
Dubai’s Department of Economy and Tourism recorded 9.88 million international visitors overnight in just the first half of 2025, and Dubai has already outpaced its entire tourism tally from 2024.
The UAE has expanded its Golden Visa program, granting 10-year residencies to professionals like nurses, teachers and digital creators.
Travellers applying for UAE visas through agencies in Dubai must avoid common errors in applying for the visa.