Travelers planning their next holiday are increasingly looking beyond familiar tourist hotspots, with Booking.com identifying 10 destinations expected to attract growing interest in 2027. The list spans coastal towns, historic European cities, cultural centers in Asia and South America, and destinations offering travelers opportunities to explore somewhere different.
Booking.com compiled its annual trending destinations list by examining year-on-year increases in accommodation bookings made through its platform between January 1 and June 30, 2026, among the 1,000 most-booked destinations, Travel and Leisure flagged.
1. Monterey, California, USA
Monterey offers travelers a coastal escape on California’s Pacific shoreline. Known for its seaside setting and relaxed atmosphere, the town provides an alternative to larger and busier California destinations. Its position at the top of Booking.com’s list makes it a notable option for travelers considering a coastal holiday in 2027.
The destination may appeal to visitors looking to combine ocean views with time spent exploring the town and its surroundings. For travelers planning a trip to California, Monterey offers a different experience from a holiday focused entirely on major metropolitan areas.
2. Reims, France
Reims brings French history and culture to the list. Located in the Champagne region, the city is associated with the production of Champagne and offers a different perspective on France from the country’s most heavily visited tourist centers.
Travelers can consider Reims for a city break that combines heritage, regional food and drink, and opportunities to explore the surrounding countryside. Its inclusion also gives the 2027 list a European destination with a distinct regional identity.
3. Sendai, Japan
Sendai offers travelers an opportunity to explore Japan beyond the best-known international gateways. As a major city in the country’s Tohoku region, it provides a starting point for discovering northern Japan and its regional culture.
For visitors who have already considered Tokyo, Kyoto or Osaka, Sendai could provide a different itinerary. Its appearance on the list reflects growing interest in destinations that allow travelers to experience another side of a country rather than concentrating on its most familiar tourist centers.
4. Rosario, Argentina
Rosario adds South American urban culture to the selection. Situated along the Paraná River, the Argentine city offers a setting distinct from Buenos Aires, making it an option for travelers seeking to broaden their experience of the country.
Visitors considering Rosario can build a trip around its riverside setting, city life and local cultural attractions. Its place in the ranking also highlights Argentina’s appeal beyond its capital and the destinations most commonly associated with international tourism.
5. Puri, India
Puri, in the eastern Indian state of Odisha, is a major pilgrimage and coastal destination. It is particularly known for the Jagannath Temple and its significance in Hindu religious traditions, while its coastline also draws visitors seeking a seaside holiday.
The city offers a combination of spiritual heritage and beach tourism that distinguishes it from many of India’s better-known metropolitan destinations. Its inclusion gives Indian travelers another location to consider for 2027 and places the country among the destinations represented in Booking.com’s international list.
6. Christchurch, New Zealand
Christchurch is a gateway to New Zealand’s South Island and an option for travelers interested in combining city experiences with outdoor exploration. The city has a distinct identity shaped by its urban spaces, gardens and access to the wider Canterbury region.
For international visitors, Christchurch can serve as a base for planning trips beyond the city itself. Travelers can use it to begin exploring the South Island, depending on the length of their visit and their preferred activities.
7. Bratislava, Slovakia
Bratislava offers a European city break with a historic center and a location along the Danube River. Slovakia’s capital provides an alternative to better-known European destinations, particularly for travelers interested in discovering cities that may receive less attention in conventional travel itineraries.
Visitors can explore its historic streets, architecture and riverside surroundings while experiencing a different part of Central Europe. Its inclusion in the list adds another compact European capital to the destinations attracting attention for 2027.
8. Goiânia, Brazil
Goiânia introduces travelers to a different side of Brazil. Rather than a coastal destination, the city offers an urban experience in the country’s interior, broadening the geographical range of the list.
Travelers considering Goiânia can explore its city life and use the visit to discover a part of Brazil beyond internationally recognized destinations such as Rio de Janeiro. Its appearance in the ranking underlines the range of experiences available across the country.
9. Pescara, Italy
Pescara provides another coastal option, this time on Italy’s Adriatic coast. The city offers access to seaside surroundings and the wider Abruzzo region, giving visitors an alternative to Italy’s most famous tourist centers.
For travelers planning an Italian holiday, Pescara could form part of an itinerary focused on the Adriatic coastline and regional experiences. Its inclusion adds geographical variety to a list that also features historic cities and inland destinations.
10. Asunción, Paraguay
Asunción, the capital of Paraguay, completes the ranking. Situated along the Paraguay River, the city offers travelers an opportunity to discover a South American destination that is less prominent in many international holiday itineraries than neighboring countries’ best-known cities.
Visitors can use Asunción as a starting point for learning about Paraguay’s urban culture, history and everyday life. Its place in the list broadens the selection beyond the region’s established tourism centers and gives travelers another destination to research for 2027.
What Drives Travel Trends?
Booking.com’s list reflects changes in traveler interest rather than a definitive ranking of the world’s best destinations.
The company identified the locations based on increases in bookings made through its platform during the first half of 2026, with adjustments intended to maintain geographic diversity. The results therefore indicate growing booking interest, not necessarily the total number of visitors each destination receives.
For travelers beginning to plan next year’s holidays, the destinations offer a starting point for exploring beyond familiar choices.
However, the ranking should be read as a snapshot of booking trends observed during a defined period, rather than a guarantee that every destination will experience the same level of demand throughout 2027.
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