MUNICH- German Flag carrier Lufthansa (LH) has recently introduced its new long-haul experience, Allegris, and unveiled an updated safety video created in collaboration with Spafax.
According to the May 16 press release, the video celebrates the “joy of travel and the diversity of Lufthansa passengers while sharing critical safety information.”
Lufthansa New Safety Video
The safety video premiered on May 1 on long-haul flights operated by Airbus A350-900 aircraft featuring the Allegris cabin.
It will be gradually rolled out to all Lufthansa aircraft equipped with seatback entertainment screens, with tailored versions for different aircraft types, reported Pax-intl.
Carsten Hoffmann, Vice President of Marketing and Brand Experience at Lufthansa Airlines, stated, “After the personal welcome by the flight attendants, the safety video is another crucial point of contact with our customers. In the future, we aim not only to convey and demonstrate safety-related information but also to reflect our brand values: At Lufthansa, we focus on people and care about their individual needs. This video is more than just about safety; it’s about reconnecting with each other and the world, engaging a wide range of passengers in an informative and engaging way. We eagerly anticipate passengers’ reactions.”
The video was conceptualized by Spafax Studio’s creative team. Spafax and Lufthansa collaborated closely on the film’s development, covering creative aspects, branding, production, and safety.
“We were thrilled to be chosen by Lufthansa as the creative partner for this exciting project. It has been a fun and fulfilling collaboration across many departments,” said Jonathan Gilbert, Creative Director and Head of Spafax Studio.
Engaging Story
The video showcases the transformative power of travel by integrating passenger safety information into an engaging, story-like short film. Through a series of vignettes, it presents a global journey beginning and ending in Munich, Germany.
Passengers experience various travel adventures, such as riding a cable car to Mount Fuji, skateboarding in Cape Town, watching a kite festival in India, and dining in New York City.
A key aim of the film was to make each destination feel at home, reinforcing Lufthansa’s commitment to helping passengers feel at home during their travels.
The production of the video combined practical shots, CGI, and virtual production techniques.
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