{"id":98034,"date":"2025-06-04T10:38:00","date_gmt":"2025-06-04T05:08:00","guid":{"rendered":"https:\/\/aviationa2z.com\/?p=98034"},"modified":"2025-06-04T04:45:24","modified_gmt":"2025-06-03T23:15:24","slug":"dubai-tourism-campaign-with-virat-kohli-and-anushka-sharma","status":"publish","type":"post","link":"https:\/\/aviationa2z.com\/index.php\/2025\/06\/04\/dubai-tourism-campaign-with-virat-kohli-and-anushka-sharma\/","title":{"rendered":"Dubai Tourism Launches Campaign with Virat Kohli and Anushka Sharma"},"content":{"rendered":"\n<p><strong>DUBAI- <\/strong>The Dubai Corporation for Tourism and Commerce Marketing, operating under the Dubai Department of Economy and Tourism, selected Virat Kohli and Anushka Sharma for their new destination marketing initiative. <\/p>\n\n\n\n<p>The celebrity couple&#8217;s numerous visits to Dubai over recent years established their genuine personal connection with the city. This made them ideal <strong>authentic ambassadors<\/strong> for the comprehensive tourism campaign targeting global audiences.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dubai, Ready for a Surprise starring Virat Kohli and Anushka Sharma\" width=\"729\" height=\"410\" src=\"https:\/\/www.youtube.com\/embed\/SgXGnp9KNLg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dubai-campaign-with-virat-and-anushka\">Dubai Campaign with Virat and Anushka<\/h2>\n\n\n\n<p><strong>Visit Dubai<\/strong> officially unveiled the innovative<strong> &#8220;Dubai, Ready For a Surprise&#8221;<\/strong> campaign featuring the celebrity couple in their first-ever destination-focused collaboration. <\/p>\n\n\n\n<p>The professionally produced campaign film strategically positions Dubai as the perfect destination for diverse traveller segments. It showcases the couple discovering unexpected and authentic experiences throughout the city.<\/p>\n\n\n\n<p>The creative campaign begins with Virat meticulously planning thoughtful and personalised experiences for Anushka, creating memorable moments that exceed conventional tourism expectations. <\/p>\n\n\n\n<p>He reveals<strong> lesser-known aspects of Dubai<\/strong> that precisely align with her individual preferences and emotions. This establishes a deeper and more intimate connection between visitors and the destination.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/AuraSkypoolDubai-KlookStatiUniti-1024x683.webp\" alt=\"Dubai Tourism Launches Campaign with Virat Kohli and Anushka Sharma\" class=\"wp-image-98036\" srcset=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/AuraSkypoolDubai-KlookStatiUniti-1024x683.webp 1024w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/AuraSkypoolDubai-KlookStatiUniti-300x200.webp 300w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/AuraSkypoolDubai-KlookStatiUniti-768x512.webp 768w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/AuraSkypoolDubai-KlookStatiUniti-50x33.webp 50w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/AuraSkypoolDubai-KlookStatiUniti-1600x1066.webp 1600w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/AuraSkypoolDubai-KlookStatiUniti-1536x1024.webp 1536w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/AuraSkypoolDubai-KlookStatiUniti-2048x1365.webp 2048w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/AuraSkypoolDubai-KlookStatiUniti-150x100.webp 150w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/AuraSkypoolDubai-KlookStatiUniti-450x300.webp 450w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/AuraSkypoolDubai-KlookStatiUniti-1200x800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">AURA SKYPOOL, Dubai; Photo- Klook<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-featured-experiences\">Featured Experiences<\/h2>\n\n\n\n<p>The visually stunning film highlights diverse Dubai experiences. This includes intimate romantic moments at AURA SKYPOOL, the <strong>world&#8217;s highest 360-degree infinity pool.<\/strong><\/p>\n\n\n\n<p>It<strong> <\/strong>offers breathtaking panoramic views and parasailing adventures over pristine golden beaches.<\/p>\n\n\n\n<p>The comprehensive campaign effectively demonstrates Dubai&#8217;s exceptional culinary diversity, spontaneous cultural interactions, adrenaline-pumping adventure activities, and immersive musical experiences that successfully appeal to both curious first-time and seasoned repeat visitors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/atmosphere-poi-eventorganiser-nov-2024-1024x683.webp\" alt=\"\" class=\"wp-image-92996\" srcset=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/atmosphere-poi-eventorganiser-nov-2024-1024x683.webp 1024w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/atmosphere-poi-eventorganiser-nov-2024-300x200.webp 300w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/atmosphere-poi-eventorganiser-nov-2024-768x512.webp 768w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/atmosphere-poi-eventorganiser-nov-2024-50x33.webp 50w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/atmosphere-poi-eventorganiser-nov-2024-1536x1024.webp 1536w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/atmosphere-poi-eventorganiser-nov-2024-150x100.webp 150w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/atmosphere-poi-eventorganiser-nov-2024-450x300.webp 450w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/atmosphere-poi-eventorganiser-nov-2024-1200x800.webp 1200w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/atmosphere-poi-eventorganiser-nov-2024.webp 1560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">At.mosphere Restaurant, Dubai; Photo- Visit Dubai<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-celebrity-testimonials\">Celebrity Testimonials<\/h3>\n\n\n\n<p>Virat Kohli enthusiastically emphasised Dubai&#8217;s uniquely familiar yet consistently surprising nature, specifically noting how even his <strong>favourite chole bhature<\/strong> tastes exceptionally delicious in the city. <\/p>\n\n\n\n<p>He highlighted Dubai&#8217;s remarkable ability to seamlessly offer adventure activities, peaceful desert moments, and relaxing beach experiences that expertly cater to everyone&#8217;s diverse preferences. Anushka Sharma described Dubai as genuinely warm and comforting yet perpetually exciting!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/The_royal_yacht_Al_Sufouh_-_Dubai_-_United_Arab_Emirates_-_panoramio-1024x682.webp\" alt=\"\" class=\"wp-image-94492\" srcset=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/The_royal_yacht_Al_Sufouh_-_Dubai_-_United_Arab_Emirates_-_panoramio-1024x682.webp 1024w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/The_royal_yacht_Al_Sufouh_-_Dubai_-_United_Arab_Emirates_-_panoramio-300x200.webp 300w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/The_royal_yacht_Al_Sufouh_-_Dubai_-_United_Arab_Emirates_-_panoramio-768x512.webp 768w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/The_royal_yacht_Al_Sufouh_-_Dubai_-_United_Arab_Emirates_-_panoramio-50x33.webp 50w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/The_royal_yacht_Al_Sufouh_-_Dubai_-_United_Arab_Emirates_-_panoramio-150x100.webp 150w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/The_royal_yacht_Al_Sufouh_-_Dubai_-_United_Arab_Emirates_-_panoramio-450x300.webp 450w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/The_royal_yacht_Al_Sufouh_-_Dubai_-_United_Arab_Emirates_-_panoramio-1200x800.webp 1200w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/The_royal_yacht_Al_Sufouh_-_Dubai_-_United_Arab_Emirates_-_panoramio.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The royal yacht, Al Sufouh &#8211; Dubai &#8211; United Arab Emirates; Photo- Wikipedia<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-distribution\">Marketing Distribution<\/h2>\n\n\n\n<p>The campaign employs a comprehensive<strong> 360-degree rollout<\/strong> across multiple platforms, including social media channels, digital platforms, and targeted offline activations. This multi-channel approach ensures maximum reach and engagement with diverse audience segments.<\/p>\n\n\n\n<p>Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, positioned this collaboration as supporting Dubai&#8217;s goal to consolidate its position as a leading global business and leisure destination. <\/p>\n\n\n\n<p>The campaign underlines Dubai&#8217;s diverse and ever-evolving offerings while demonstrating the city&#8217;s commitment to providing fresh and memorable experiences for both new and returning visitors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/burj-al-arab-1024x683.webp\" alt=\"Dubai Tourism Launches Campaign with Virat Kohli and Anushka Sharma\" class=\"wp-image-93175\" srcset=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/burj-al-arab-1024x683.webp 1024w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/burj-al-arab-300x200.webp 300w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/burj-al-arab-768x512.webp 768w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/burj-al-arab-50x33.webp 50w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/burj-al-arab-1600x1067.webp 1600w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/burj-al-arab-1536x1024.webp 1536w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/burj-al-arab-2048x1365.webp 2048w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/burj-al-arab-150x100.webp 150w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/burj-al-arab-450x300.webp 450w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/burj-al-arab-1200x800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Burj-al-Arab; Photo- Visit Dubai<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-market-focus\">Market Focus<\/h2>\n\n\n\n<p>The partnership specifically targets India as one of Dubai&#8217;s most important source markets.<\/p>\n\n\n\n<p>The collaboration aims to foster meaningful cultural connections and invite Indian travellers to explore and rediscover Dubai through new and exciting perspectives, leveraging the couple&#8217;s authentic relationship with the destination to drive tourism growth.<\/p>\n\n\n\n<p>Stay tuned with us. Further, follow us on social media for the latest updates.<\/p>\n\n\n\n<p>Join us on\u00a0<a href=\"https:\/\/t.me\/s\/aviationa2z\" rel=\"nofollow\">Telegram Group\u00a0<\/a>for the Latest Aviation Updates. Subsequently, follow us on\u00a0<a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMPLdrgsw_-jGAw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\">Google News<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-aviation-a-2-z wp-block-embed-aviation-a-2-z\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"yR5CYTgu6h\"><a href=\"https:\/\/aviationa2z.com\/index.php\/2025\/04\/29\/top-10-most-visited-cities-in-the-world-2025\/\">Top 10 Most Visited Cities in the World in 2025, No.2 Will Surprise You<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Top 10 Most Visited Cities in the World in 2025, No.2 Will Surprise You&#8221; &#8212; Aviation A2Z\" src=\"https:\/\/aviationa2z.com\/index.php\/2025\/04\/29\/top-10-most-visited-cities-in-the-world-2025\/embed\/#?secret=OAD0ircWc1#?secret=yR5CYTgu6h\" data-secret=\"yR5CYTgu6h\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Dubai Corporation for Tourism and Commerce Marketing selected Virat Kohli and Anushka Sharma for their new destination marketing initiative. <\/p>\n","protected":false},"author":3,"featured_media":98037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26816,26810],"tags":[2766,6793,21197,21628,19812,270],"class_list":{"0":"post-98034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-travel","8":"category-travel","9":"tag-boost-tourism","10":"tag-dubai","11":"tag-dubai-airport-news","12":"tag-dubai-new-airport","13":"tag-flydubai-news","14":"tag-tourism"},"_links":{"self":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts\/98034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/comments?post=98034"}],"version-history":[{"count":3,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts\/98034\/revisions"}],"predecessor-version":[{"id":98102,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts\/98034\/revisions\/98102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/media\/98037"}],"wp:attachment":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/media?parent=98034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/categories?post=98034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/tags?post=98034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}