{"id":93400,"date":"2025-05-05T16:03:31","date_gmt":"2025-05-05T10:33:31","guid":{"rendered":"https:\/\/aviationa2z.com\/?p=93400"},"modified":"2025-05-05T16:03:38","modified_gmt":"2025-05-05T10:33:38","slug":"qatar-airways-teases-riyadh-air-with-new-ad","status":"publish","type":"post","link":"https:\/\/aviationa2z.com\/index.php\/2025\/05\/05\/qatar-airways-teases-riyadh-air-with-new-ad\/","title":{"rendered":"Qatar Airways Teases Riyadh Air with New Ad"},"content":{"rendered":"\n<p><strong>DOHA-<\/strong> <a href=\"https:\/\/aviationa2z.com\/index.php\/tag\/qatar-airways\/\">Qatar Airways (QR)<\/a> has launched a pointed advertising campaign directly challenging newcomer Riyadh Air (RX) with accusations of imitation. The Doha-based carrier&#8217;s first ad in a promised series subtly yet unmistakably portrays the Saudi startup as a copycat of Qatar&#8217;s award-winning service and innovations.<\/p>\n\n\n\n<p>King Khalid International Airport (RUH) will serve as the hub for Riyadh Air when it launches operations, creating direct competition with Qatar Airways&#8217; stronghold at Hamad International Airport (DOH). This rivalry intensifies as Qatar Airways publicly highlights its established position in the market through this provocative campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/f93gevmq-1024x576.webp\" alt=\"Qatar Airways (QR) has launched a pointed advertising campaign directly challenging newcomer Riyadh Air (RX) with accusations of imitation.\" class=\"wp-image-93511\" srcset=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/f93gevmq-1024x576.webp 1024w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/f93gevmq-300x169.webp 300w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/f93gevmq-768x432.webp 768w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/f93gevmq-50x28.webp 50w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/f93gevmq-1600x900.webp 1600w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/f93gevmq-1536x864.webp 1536w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/f93gevmq-2048x1152.webp 2048w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/f93gevmq-150x84.webp 150w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/f93gevmq-450x253.webp 450w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/f93gevmq-1200x675.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Dubai Air Show<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qatar-airways-teases-riyadh-air\">Qatar Airways Teases Riyadh Air<\/h2>\n\n\n\n<p>Qatar Airways&#8217; new advertisement centers on a presenter wearing Riyadh Air&#8217;s signature purple tie, clearly meant to represent <a href=\"https:\/\/aviationa2z.com\/index.php\/tag\/riyadh-air\/\">Riyadh Air<\/a> CEO Tony Douglas, former chief executive of Etihad Airways (EY), flagged <em><a href=\"https:\/\/onemileatatime.com\/news\/qatar-airways-dig-riyadh-air-shady-ad\/\" rel=\"nofollow\">OMAAT<\/a><\/em>.<\/p>\n\n\n\n<p>The 30-second spot features the presenter making claims about revolutionizing the industry and introducing innovative technology, only to be undermined by a reporter noting that &#8220;Qatar Airways has already done this.&#8221;<\/p>\n\n\n\n<p>The advertisement, released on World Laughter Day, carries the tagline &#8220;they say laughter is contagious, well, apparently so are our great ideas,&#8221; establishing a dismissive tone toward the Saudi startup.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">They say laughter is contagious, well apparently so are our great ideas. <br><br>Happy World Laughter Day. More coming soon <a href=\"https:\/\/t.co\/jyT2xKBd0l\">pic.twitter.com\/jyT2xKBd0l<\/a><\/p>&mdash; Qatar Airways (@qatarairways) <a href=\"https:\/\/twitter.com\/qatarairways\/status\/1919003475507028389?ref_src=twsrc%5Etfw\">May 4, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>This marketing approach positions Qatar Airways as the original innovator while framing Riyadh Air as merely following in its footsteps.<\/p>\n\n\n\n<p><strong>ALSO READ: <a href=\"https:\/\/aviationa2z.com\/index.php\/2025\/04\/26\/qatar-airways-fires-cabin-crew-for-stealing-passenger-phone\/\">Qatar Airways Fires Cabin Crew for Stealing Passenger Phone on Singapore Flight<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/04\/4a4rd90e.webp\" alt=\"Riyadh Air Business Class Seats\" class=\"wp-image-91180\" srcset=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/04\/4a4rd90e.webp 1024w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/04\/4a4rd90e-300x169.webp 300w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/04\/4a4rd90e-768x432.webp 768w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/04\/4a4rd90e-50x28.webp 50w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/04\/4a4rd90e-150x84.webp 150w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/04\/4a4rd90e-450x253.webp 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Riyadh Air<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-strategic-timing-in-competitive-response\">Strategic Timing in Competitive Response<\/h4>\n\n\n\n<p>This direct challenge follows earlier, subtle competitive moves by Qatar Airways. When Riyadh Air unveiled its new Boeing 787 cabin designs, Qatar Airways strategically posted about having &#8220;the world&#8217;s best business class&#8221; on social media, timing that industry observers noted was unlikely coincidental.<\/p>\n\n\n\n<p>The advertising campaign reveals Qatar Airways&#8217; concerns about potential market share loss, particularly among Saudi passengers.<\/p>\n\n\n\n<p>According to previous statements from Riyadh Air&#8217;s CEO, Saudi passport holders constitute the largest premium passenger segment for Qatar Airways \u2013 a situation he described as &#8220;haram&#8221; and &#8220;totally and utterly unacceptable.&#8221;<\/p>\n\n\n\n<p>He said, <em>&#8220;We all know in this room how difficult it is to travel to some parts of the world directly. So I use these as examples. We can&#8217;t travel directly from Riyadh to Tokyo at the moment to Shanghai at the moment, to Seoul to Sydney. The list goes on and on and on.&#8221;<\/em><\/p>\n\n\n\n<p><em>&#8220;The number one premium passenger for Qatar Airways, which is business and first class, is Saudi Passport Holders. Number one, Haram Qatari, haram, simple as that, totally and utterly unacceptable. I&#8217;m going to Miami next week for FII Miami. I&#8217;m flying Emirates to go to Miami, because there is no direct connectivity to Miami. Haram, haram, haram. It has to be fixed. The mandate is with Riyadh, and we will fix it for the citizens of the kingdom. We will give that direct connectivity, and the 100 cities by 2030 will only be the start of that,&#8221;<\/em> added Tony.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Riyadh Air CEO says it\u2019s \u201charam\u201d and \u201ctotally, utterly unacceptable\u201d that \u201cthe number one premium passenger for Qatar Airways, are Saudi nationals\u201d <br><br>Tony Douglas says Riyadh Air will \u201cfix this for the kingdom\u201d once airline launches in (unknown date\/year)<a href=\"https:\/\/t.co\/vQ4f96ZD39\">pic.twitter.com\/vQ4f96ZD39<\/a><\/p>&mdash; Alex Macheras (@AlexInAir) <a href=\"https:\/\/twitter.com\/AlexInAir\/status\/1890062693731860555?ref_src=twsrc%5Etfw\">February 13, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/11\/LES_0029-1024x683.jpg\" alt=\"Qatar Airways (QR) has launched a pointed advertising campaign directly challenging newcomer Riyadh Air (RX) with accusations of imitation.\" class=\"wp-image-51511\" srcset=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/11\/LES_0029-1024x683.jpg 1024w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/11\/LES_0029-300x200.jpg 300w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/11\/LES_0029-768x512.jpg 768w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/11\/LES_0029-1600x1067.jpg 1600w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/11\/LES_0029-1536x1025.jpg 1536w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/11\/LES_0029-750x500.jpg 750w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/11\/LES_0029-1140x760.jpg 1140w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/11\/LES_0029.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Dubai Airshow<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-premium-passenger-market-at-stake\">Premium Passenger Market at Stake<\/h4>\n\n\n\n<p>The competitive tension between these Gulf carriers stems from the lucrative Saudi premium traveler market. While <a href=\"https:\/\/aviationa2z.com\/index.php\/tag\/emirates\/\">Emirates Airline (EK)<\/a> also serves significant Saudi traffic, Dubai International Airport (DXB) enjoys greater popularity as a leisure destination compared to Doha, with Saudi nationals representing only the third-largest passenger group for Emirates.<\/p>\n\n\n\n<p>Qatar Airways appears to be taking a proactive stance with its &#8220;imitation is the sincerest form of flattery&#8221; approach, whereas Emirates maintains a more reserved position in this emerging rivalry. This marketing strategy signals Qatar Airways&#8217; determination to defend its market position against the Saudi challenger.<\/p>\n\n\n\n<p>Industry analysts anticipate aggressive price competition on routes out of Saudi Arabia once Riyadh Air commences operations. This rivalry may benefit consumers through improved service offerings and potentially lower fares as both carriers compete for premium passengers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/8gifh8zn-1024x576.webp\" alt=\"\" class=\"wp-image-92858\" srcset=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/8gifh8zn-1024x576.webp 1024w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/8gifh8zn-300x169.webp 300w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/8gifh8zn-768x432.webp 768w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/8gifh8zn-50x28.webp 50w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/8gifh8zn-1600x900.webp 1600w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/8gifh8zn-1536x864.webp 1536w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/8gifh8zn-150x84.webp 150w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/8gifh8zn-450x253.webp 450w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/8gifh8zn-1200x675.webp 1200w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/05\/8gifh8zn.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: United Airlines<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-similar-rivarly\">Similar Rivarly<\/h2>\n\n\n\n<p>At Chicago O&#8217;Hare International Airport, passengers are witnessing an intensifying competition between major carriers through strategic billboard campaigns.<\/p>\n\n\n\n<p>The rivalry centers on <a href=\"https:\/\/aviationa2z.com\/index.php\/tag\/united-airlines\/\">United Airlines (UA)<\/a> and <a href=\"https:\/\/aviationa2z.com\/index.php\/tag\/american-airlines\/\">American Airlines (AA)<\/a>, two of the nation&#8217;s three largest carriers that both use O&#8217;Hare as a crucial operational hub. As one of the world&#8217;s busiest airports, O&#8217;Hare serves as the battleground where these aviation giants compete for travelers planning their summer vacations.<\/p>\n\n\n\n<p>United Airlines, headquartered in Chicago, recently launched an aggressive marketing campaign targeting its competitor. The airline installed billboards surrounding the airport that highlight the disparity in daily flight offerings between the carriers. This outdoor advertising strategy directly challenges American Airlines&#8217; presence at the shared hub.<\/p>\n\n\n\n<p>The marketing offensive extended to social media, where United published advertisements comparing their service offerings against both American Airlines and Southwest Airlines. The latter primarily operates from Chicago&#8217;s Midway International Airport.<\/p>\n\n\n\n<p>United Airlines further strengthens its competitive position by expanding its route network this summer. The carrier announced it will initiate or resume service to multiple destinations from O&#8217;Hare, including Edmonton, Billings (Montana), West Lafayette (Indiana), and Ontario (California).<\/p>\n\n\n\n<p>Stay tuned with us. Further, follow us on social media for the latest updates.<\/p>\n\n\n\n<p>Join us on\u00a0<a href=\"https:\/\/t.me\/s\/aviationa2z\" rel=\"nofollow\">Telegram Group\u00a0<\/a>for the Latest Aviation Updates. Subsequently, follow us on\u00a0<a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMPLdrgsw_-jGAw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\">Google News<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-aviation-a-2-z wp-block-embed-aviation-a-2-z\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"q8BZd1S4ri\"><a href=\"https:\/\/aviationa2z.com\/index.php\/2025\/04\/19\/riyadh-air-to-offer-new-flat-bed-business-class-on-787s\/\">Riyadh Air to Offer New Flat-Bed Business Class on 787s<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Riyadh Air to Offer New Flat-Bed Business Class on 787s&#8221; &#8212; Aviation A2Z\" src=\"https:\/\/aviationa2z.com\/index.php\/2025\/04\/19\/riyadh-air-to-offer-new-flat-bed-business-class-on-787s\/embed\/#?secret=Gz8UYJaUbF#?secret=q8BZd1S4ri\" data-secret=\"q8BZd1S4ri\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Qatar Airways (QR) has launched a pointed advertising campaign directly challenging newcomer Riyadh Air (RX) with accusations of imitation. <\/p>\n","protected":false},"author":2,"featured_media":93510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7215,6761],"tags":[1117,8336,10331,7811,26181,18519,18518],"class_list":{"0":"post-93400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-airline-news","8":"category-news","9":"tag-qatar-airways","10":"tag-qatar-airways-ceo","11":"tag-qatar-airways-news","12":"tag-riyadh-air","13":"tag-riyadh-air-business-class","14":"tag-riyadh-air-ceo","15":"tag-riyadh-air-news"},"_links":{"self":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts\/93400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/comments?post=93400"}],"version-history":[{"count":2,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts\/93400\/revisions"}],"predecessor-version":[{"id":93515,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts\/93400\/revisions\/93515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/media\/93510"}],"wp:attachment":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/media?parent=93400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/categories?post=93400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/tags?post=93400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}