{"id":60727,"date":"2024-04-04T19:32:00","date_gmt":"2024-04-04T14:02:00","guid":{"rendered":"https:\/\/aviationa2z.com\/?p=60727"},"modified":"2024-04-04T17:13:36","modified_gmt":"2024-04-04T11:43:36","slug":"indigo-airlines-digital-creative-agency","status":"publish","type":"post","link":"https:\/\/aviationa2z.com\/index.php\/2024\/04\/04\/indigo-airlines-digital-creative-agency\/","title":{"rendered":"IndiGo Airlines Looks for New Creative Agency for Digital Marketing"},"content":{"rendered":"\n

GURUGRAM-<\/strong> IndiGo (6E)<\/a>, a low-cost airline, is currently seeking a creative agency to handle its mainline and digital responsibilities. Since February 2024, the homegrown airline has been searching for a partner, with the pitching process currently ongoing in Delhi NCR. <\/p>\n\n\n\n

This move by IndiGo to review its creative account follows less than a year after it enlisted WPP\u2019s Wunderman Thompson (now VML) as its partner<\/p>\n\n\n\n

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Photo: Robin Hardy <\/figcaption><\/figure>\n\n\n\n

IndiGo Airlines Embraces Digital Pitching<\/h2>\n\n\n\n

Insiders familiar with the pitch informed Campaign India that the airline brand had adopted a solely digital pitching process, forsaking offline presentations and requesting agencies to submit their ideas online. <\/p>\n\n\n\n

Moreover, no third-party consultant has been enlisted to supervise the ongoing pitch process for the past two weeks. India\u2019s leading agencies have submitted their proposals. According to sources, Wieden + Kennedy\u2014the agency that played a key role in establishing IndiGo’s presence in the Indian market from 2008 to 2023\u2014is reportedly abstaining from participating in the pitch.<\/p>\n\n\n\n

\"IndiGo
Photo: avgeekwithlens\/ Harsh Tekriwal<\/figcaption><\/figure>\n\n\n\n

Rapid Expansion to Over 300 Aircraft Fleet<\/h2>\n\n\n\n

IndiGo, a subsidiary of Interglobe Aviation Ltd, primarily serves India’s domestic air travel market as a budget airline. It has evolved from operating with just one aircraft to managing a fleet of over 300 planes. <\/p>\n\n\n\n

The airline connects to over 100 destinations, including 80 domestic and 30 international locations. It became a publicly traded company in 2015. <\/p>\n\n\n\n

Recently, IndiGo drew attention with a unique marketing stunt on its Ahmedabad to Ayodhya flight, where airline staff dressed up as characters from Hindu mythology.<\/p>\n\n\n\n

In 2023, the airline announced a collaboration with lifestyle brand Mokobara, introducing an exclusive line of premium luggage tailored to modern Indian travelers.<\/p>\n\n\n\n

Stay tuned with us. Further, follow us on social media for the latest updates.<\/p>\n\n\n\n

Join us on Telegram Group <\/a>for the Latest Aviation Updates. Subsequently, follow us on Google News<\/a>.<\/p>\n\n\n\n

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IndiGo Airlines All-Airbus Fleet in 2024 with New Updates<\/a><\/blockquote>