{"id":51018,"date":"2023-11-11T15:33:06","date_gmt":"2023-11-11T10:03:06","guid":{"rendered":"https:\/\/aviationa2z.com\/?p=51018"},"modified":"2023-11-11T15:33:09","modified_gmt":"2023-11-11T10:03:09","slug":"southwest-rapid-rewards-points-will-lose-value-in-2024","status":"publish","type":"post","link":"https:\/\/aviationa2z.com\/index.php\/2023\/11\/11\/southwest-rapid-rewards-points-will-lose-value-in-2024\/","title":{"rendered":"Southwest Rapid Rewards Points Will Lose Value in 2024"},"content":{"rendered":"\n

UNITED STATES-<\/strong> Eyeing a 2024 getaway? Brace for increased expenses when redeeming your Southwest Rapid Rewards points<\/a> for your upcoming journey with Southwest Airlines (WN<\/a>).<\/a><\/p>\n\n\n\n

For existing Southwest Rapid Rewards members, scanning through your Rapid Rewards account statement might become more casual or even bypassed altogether.<\/p>\n\n\n\n

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Photo: Southwest Airlines <\/figcaption><\/figure>\n\n\n\n

Southwest Rapid Rewards Points Changes<\/h2>\n\n\n\n

According to Frequent Miler’s initial report and verified by a TPG writer on Nov. 10, Southwest has officially announced the following change:<\/p>\n\n\n\n

Beginning Jan. 1, 2024, the redemption rate for Rapid Rewards points used to purchase flights will see an approximate 4% increase in points required per dollar of base fare.<\/p>\n\n\n\n

At present, Southwest Rapid Rewards points hold a value of 1.4 cents each. However, with the upcoming alteration, their value is slated to decrease to 1.3 cents per point. <\/p>\n\n\n\n

Individuals securing 2024 travel before the January 1 change won’t be impacted. Therefore, securing award flights is advisable before the revision takes effect.<\/p>\n\n\n\n

According to a statement provided to TPG by a Southwest representative, Rapid Rewards Members were recently informed about a slight uptick in the number of points needed per dollar of the base fare for Wanna Get Away\u00ae, Wanna Get Away Plus\u00ae, Anytime, and Business Select\u00ae fares starting January 1, 2024. <\/p>\n\n\n\n

The airline aims to prioritize customer experiences and uphold its commitment to delivering unwavering Southwest Hospitality. This adjustment aligns with adapting to the existing environment and increased cost pressures, forming a regular part of the airline’s business evolution.<\/p>\n\n\n\n

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Portland, Oregon, USA – January 17, 2021: A Southwest Airlines 737 comes in for a landing at Portland International Airport.<\/figcaption><\/figure>\n\n\n\n

Loyalty Program Devaluations<\/h2>\n\n\n\n

Even with the prior announcement from Southwest about the change, it’s not the initial devaluation in their points system, which already links the required points to the cash price. In 2021, the loyalty program reduced the value of Rapid Rewards points by 6%.<\/p>\n\n\n\n

Although a 4% increase in necessary points for an award flight might not appear significant, it’s intriguing within a program already tied to revenue. <\/p>\n\n\n\n

Considering the ongoing trend, another devaluation in Rapid Rewards within a couple of years wouldn’t be surprising.<\/p>\n\n\n\n

Stay tuned with us. Further, follow us on social media for the latest updates.<\/p>\n\n\n\n

Join us on Telegram Group <\/a>for the Latest Aviation Updates. Subsequently, follow us on Google News<\/a>.<\/p>\n\n\n\n

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Southwest Airlines to Restart New Flights to San Francisco<\/a><\/blockquote>