{"id":41176,"date":"2023-08-08T11:40:02","date_gmt":"2023-08-08T06:10:02","guid":{"rendered":"https:\/\/aviationa2z.com\/?p=41176"},"modified":"2023-08-19T13:31:37","modified_gmt":"2023-08-19T08:01:37","slug":"air-india-rebranding-new-logo-livery","status":"publish","type":"post","link":"https:\/\/aviationa2z.com\/index.php\/2023\/08\/08\/air-india-rebranding-new-logo-livery\/","title":{"rendered":"Air India Rebranding: New Logo, Livery, Colours and More"},"content":{"rendered":"\n

DELHI-<\/strong> Tata-owned Indian FSC Air India (AI)<\/a> is poised for a highly anticipated overhaul that will involve a fresh identity encompassing a new logo and brand palette. It’s reported that the name ‘Air India’ will remain unchanged, preserving the brand’s essence.<\/p>\n\n\n\n

Allegedly, the airline is set to adopt a novel livery characterized by red, white, and purple hues. While red and white are traditionally associated with Air India’s branding, the addition of purple will draw inspiration from Vistara’s<\/a> distinctive color scheme.<\/p>\n\n\n\n

\"Tata-owned
Photo: Nick Dean<\/figcaption><\/figure>\n\n\n\n

Air India Rebranding<\/h2>\n\n\n\n

The existing emblem of Air India, utilized since 2014, showcases a crimson swan embellished with the iconic orange Konark Chakra emblem<\/strong>. This emblem is also prominently displayed on the tail of Air India’s airplanes. <\/p>\n\n\n\n

In a recent announcement, the airline stated that a forthcoming event on August 10<\/strong> will unveil a new phase of transformation.<\/p>\n\n\n\n

Previously, N Chandrasekaran, the chairman of Tata Sons, had communicated the comprehensive overhaul slated for Air India.<\/p>\n\n\n\n

\n

“The process of transformation spans various facets, including human resources, technology, engineering, and ground handling. A complete renewal of the entire fleet is underway, underpinned by one of the most substantial aircraft orders. This venture signifies a remarkably audacious move,” as conveyed by Chandrasekaran during the BT Mindrush & BT Best CEOs Awards gathering held in Mumbai.<\/p>\nN Chandrasekaran, the chairman of Tata Sons<\/cite><\/blockquote>\n\n\n\n

As part of a rebranding initiative, the CEO, Campbell Wilson, announced that Air India is poised to introduce an array of fresh services. This includes a novel color scheme, redesigned cabin interiors, updated crew uniforms, and a new insignia.<\/p>\n\n\n\n

\"Tata-owned
Photo: IndiQube<\/figcaption><\/figure>\n\n\n\n

Possible New Changes<\/h3>\n\n\n\n

Anticipating the Air India Revamp:<\/p>\n\n\n\n

Media sources suggest that Air India enlisted FutureBrand<\/strong>, a brand and design consultancy based in London, to redefine the airline’s branding strategy.<\/p>\n\n\n\n

FutureBrand boasts an impressive portfolio that includes rebranding endeavors for American Airlines, the British luxury automobile brand Bentley, and even the 2012 London Olympics.<\/p>\n\n\n\n

The iconic airline mascot, known as The Maharajah<\/a>, was also included for potential changes in the rebranding roadmap. It has been hinted that a female mascot could potentially join the roster.<\/p>\n\n\n\n

Furthermore, the airline has indicated that by March 2024, a substantial portion\u2014approximately a third\u2014of its wide-body aircraft fleet will be furnished with contemporary, luxurious seating and state-of-the-art inflight entertainment systems.<\/p>\n\n\n\n

In conclusion, this fiscal year, the addition of the six new A350s, coupled with the inclusion of 5 leased B772LRs and 9 additional B773ERS, will result in a notable expansion of our wide-body fleet by 30% in just one year,” shared Air India’s CEO and MD, Campbell Wilson, in his weekly address to the staff.<\/p>\n\n\n\n

Furthermore, in addition to this development, a merger is on the horizon for Air India Express (IX)<\/a> and Air Asia India (I5)<\/a>, forming a unified low-cost carrier airline. <\/p>\n\n\n\n

Another significant move involves the integration of Vistara (UK) with Air India<\/a>, which is projected to be completed by March 2024.<\/p>\n\n\n\n

\"DELHI-
Photo: Romit Sarkar and Compounded by Aviation A2Z<\/figcaption><\/figure>\n\n\n\n

One More Version<\/h2>\n\n\n\n

A few months ago, the Full Service Carrier (FSC) rebranded its website from AirIndia.in to AirIndia.com<\/strong>. Subsequently, they will soon reveal the New livery, which according to our source, will be similar as shown in this article.<\/p>\n\n\n\n

The Romit Sarkar<\/strong>, on its official website, revealed the new Air India Branding. He has created a unique and mesmerizing livery, logo, and more. Further, we will share the images from his website here with a description, and Romit Sarkar reserves all rights.<\/p>\n\n\n\n

The designer has selected three colors and three different types of fonts to choose from. Further, they have given a royal look to showcase Indian history and culture.<\/p>\n\n\n\n

You can read the complete article Here: FIRST LOOK: Air India Airlines New Possible Branding, Livery, Logo and More | Exclusive – Aviation A2Z<\/a><\/p>\n\n\n\n

Stay tuned with us. Further, follow us on social media for the latest updates.<\/p>\n\n\n\n

Join us on Telegram Group <\/a>for the Latest Aviation Updates. Subsequently, follow us on Google News<\/a>.<\/p>\n\n\n\n

\n
Air India New Branding is the Combination of Heritage and Future: Prasoon Joshi<\/a><\/blockquote>