{"id":26562,"date":"2022-08-24T19:29:31","date_gmt":"2022-08-24T13:59:31","guid":{"rendered":"https:\/\/aviationa2z.com\/?p=26562"},"modified":"2022-08-24T19:31:30","modified_gmt":"2022-08-24T14:01:30","slug":"lk-saatchi-saatchi-won-the-creative-mandate-of-indias-newest-airline-for-akasa-air-exclusive","status":"publish","type":"post","link":"https:\/\/aviationa2z.com\/index.php\/2022\/08\/24\/lk-saatchi-saatchi-won-the-creative-mandate-of-indias-newest-airline-for-akasa-air-exclusive\/","title":{"rendered":"L&K Saatchi & Saatchi won the creative mandate of India\u2019s newest airline for Akasa Air |Exclusive"},"content":{"rendered":"\n

As its creative partner, the agency will manage strategic and creative initiatives for the airline which include developing brand and tactical communication for above-the-line and below-the-line elements<\/strong><\/p>\n\n\n\n

L&K Saatchi & Saatchi <\/h2>\n\n\n\n

L&K Saatchi & Saatchi <\/a>has won the creative mandate of India\u2019s newest airline brand, Akasa Air<\/a>. As its creative partner, the agency will handle strategic and creative initiatives for the airline which include growing brand and tactical communication for above-the-line and below-the-line elements.<\/p>\n\n\n\n

\"\"
Akasa Air | Aviationa2z.com<\/strong><\/figcaption><\/figure>\n\n\n\n

It will also develop brand communication campaigns and creatives for launch and sustenance phases and be involved in designing brand identity applications across mediums.<\/em><\/p>\n\n\n\n

Akasa Air<\/h2>\n\n\n\n

The account will be handled by the Mumbai office of the agency. Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer at Akasa Air, told, \u201cWe are on a journey to build India\u2019s most dependable and affordable airline that delivers warm, reliable, and efficient service.<\/p>\n\n\n\n

Hence it is inevitable to have a communication strategy that complements both the brand promise and our actual delivery on the ground. We want our brand communication to be authentic, drive creativity and innovation, and at the same period reflect our core value of empathy.\u201d<\/p>\n\n\n\n

Also, read <\/strong><\/p>\n\n\n\n