{"id":19534,"date":"2022-04-07T12:00:59","date_gmt":"2022-04-07T06:30:59","guid":{"rendered":"https:\/\/aviationa2z.com\/?p=19534"},"modified":"2022-04-07T12:01:03","modified_gmt":"2022-04-07T06:31:03","slug":"vistara-and-air-india-are-expected-to-join-tata-groups-superapp-tataneu-soon","status":"publish","type":"post","link":"https:\/\/aviationa2z.com\/index.php\/2022\/04\/07\/vistara-and-air-india-are-expected-to-join-tata-groups-superapp-tataneu-soon\/","title":{"rendered":"Vistara and Air India are expected to join Tata Group’s superapp TataNeu soon"},"content":{"rendered":"\n

TataNeu<\/strong>, the Tata<\/a> group’s superapp, will shortly add two more brands to the platform: Air India and Vistara. <\/strong>The software, which is set to launch on April 7, has already had 10-15 million downloads.<\/em><\/p>\n\n\n\n

TataNeu is now in a pilot phase, with only Tata employees having access to its capabilities. \n\nLast month, though, the app was made available to non-Tata staff by invitation only. <\/pre>\n\n\n\n
\"TataNeu,<\/figure>\n\n\n\n
Each Tata employee might invite up to five people to use the app.<\/h5>\n\n\n\n
According to a source in the know, the 10-15 million visits came without any internal or external campaigns. <\/strong><\/p>\n\n\n\n
In most cases, visits refer to the number of times a user navigates to a website using the Google Play Store or Apple’s app store, <\/strong>regardless of whether or not they download anything.<\/p>\n\n\n\n
The app has received 100,000 downloads and 4,000 reviews on Google’s Play Store.<\/p>\n\n\n\n
Tata Digital did not respond to an email sent to them.<\/p>\n\n\n\n
  • TataNeu will launch a multi-category loyalty programme, which will be a first. This will function across all of the categories on TataNeu’s platform. <\/li>
  • The rewards, known as NeuCoins, allow users to shop for a variety of products and services. <\/li>
  • So, if you buy an electronic item and get points, you may use them to buy something else.<\/li>
  • If you buy an electronic item and earn points, you can use them to book a stay at one of the IHCL resorts, buy medicines from 1MG, or shop for groceries on Bigbasket.<\/li><\/ul>\n\n\n\n
    TataNue has succeeded to attract more users to categories and brands than the brands’ native apps. – Vistara and Air India.<\/p><\/blockquote>\n\n\n\n
    TataNeu<\/h4>\n\n\n\n
    According to the source, “several of the high frequency categories have received multi-fold traction through the TataNue app than the original app.”<\/strong><\/p>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    According to media reports, the overall number of Tata product users might be in the 70-80 million level.<\/strong><\/p>\n\n\n\n
    • In India, no other e-commerce company <\/strong>has been able to offer multi-category loyalty programmes. <\/li>
    • Multi-brand loyalty is gaining traction around the world as retailers see the value of tying a consumer to a platform or brand. <\/li>
    • A recent FIS study based on a survey caught the use of such a loyalty scheme. <\/li>
    • Almost 81 percent of consumers <\/strong>around the world supported the concept of earning and redeeming points at a variety of retailers.<\/li><\/ul>\n\n\n\n
      Stay tuned and updated with Aviationa2z.<\/p>\n","protected":false},"excerpt":{"rendered":"
      TataNeu, the Tata group’s superapp, will shortly add two more brands to the platform: Air India and Vistara. Know more <\/p>\n","protected":false},"author":2,"featured_media":19540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6761],"tags":[82,5660,976,5659,877],"class_list":{"0":"post-19534","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-air-india","9":"tag-superapp","10":"tag-tata-group","11":"tag-tataneu","12":"tag-vistara-airlines"},"_links":{"self":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts\/19534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/comments?post=19534"}],"version-history":[{"count":2,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts\/19534\/revisions"}],"predecessor-version":[{"id":19541,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts\/19534\/revisions\/19541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/media\/19540"}],"wp:attachment":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/media?parent=19534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/categories?post=19534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/tags?post=19534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}