{"id":104754,"date":"2025-07-26T12:45:00","date_gmt":"2025-07-26T07:15:00","guid":{"rendered":"https:\/\/aviationa2z.com\/?p=104754"},"modified":"2025-07-26T05:48:26","modified_gmt":"2025-07-26T00:18:26","slug":"emirates-named-most-recommended-brand-in-world-2025","status":"publish","type":"post","link":"https:\/\/aviationa2z.com\/index.php\/2025\/07\/26\/emirates-named-most-recommended-brand-in-world-2025\/","title":{"rendered":"This Airline Named Most Recommended Brand in the World in 2025"},"content":{"rendered":"\n<p><strong>DUBAI\u2014<\/strong> <a href=\"https:\/\/aviationa2z.com\/index.php\/tag\/emirates-airline\/\">Emirates (EK)<\/a>, based in Dubai International Airport (DXB), has been named the <strong>Most Recommended Global Brand for 2025<\/strong> by YouGov, with an impressive Recommend score of <strong>88.4%<\/strong>. This recognition places Emirates ahead of all other international brands surveyed across 28 markets.<\/p>\n\n\n\n<p>The airline is the <strong>only carrier<\/strong> in the <strong>global top 10 list<\/strong>, reaffirming its brand strength and the global trust placed in Emirates by millions of travelers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/06\/emirates-first-class-featured-1080x675-1-1024x640.jpg\" alt=\"\" class=\"wp-image-34714\" srcset=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/06\/emirates-first-class-featured-1080x675-1-1024x640.jpg 1024w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/06\/emirates-first-class-featured-1080x675-1-600x375.jpg 600w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/06\/emirates-first-class-featured-1080x675-1-300x188.jpg 300w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/06\/emirates-first-class-featured-1080x675-1-768x480.jpg 768w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/06\/emirates-first-class-featured-1080x675-1-750x469.jpg 750w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2023\/06\/emirates-first-class-featured-1080x675-1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo: Wego Travel<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-emirates-is-the-most-recommended-global-brand\">Emirates is the Most Recommended Global Brand<\/h2>\n\n\n\n<p>YouGov\u2019s <strong>2025 Recommend Rankings<\/strong>, driven by insights from <strong>BrandIndex<\/strong>, evaluate customer advocacy by measuring the percentage of current customers willing to recommend a brand to others.<\/p>\n\n\n\n<p>Emirates\u2019 standout performance \u2014 88.4% \u2014 significantly exceeded that of the next closest brand, <strong>Toyota (84.7%)<\/strong>, underlining its dominance in customer satisfaction and loyalty.<\/p>\n\n\n\n<p>Over <strong>one million surveys<\/strong> were conducted from <strong>June 1, 2024, to May 31, 2025<\/strong>, across 28 global markets. Scores were weighted by market size and customer base, giving Emirates a data-backed lead over competitors such as <strong>Levi\u2019s, adidas, Nintendo, and Nike<\/strong>.<\/p>\n\n\n\n<p>President <strong>Sir Tim Clark<\/strong> credited this success to the airline\u2019s unwavering focus on quality, innovation, and customer care:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThis recognition underscores the deep connection and loyalty we\u2019ve built with passengers&#8230; to do so with care, reliability, and excellence.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/07\/25133-screen-r-jpeg.webp\" alt=\"Emirates Airline Named Most Recommended Brand in the World in 2025\" class=\"wp-image-104755\" srcset=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/07\/25133-screen-r-jpeg.webp 800w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/07\/25133-screen-r-jpeg-300x200.webp 300w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/07\/25133-screen-r-jpeg-768x512.webp 768w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/07\/25133-screen-r-jpeg-50x33.webp 50w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/07\/25133-screen-r-jpeg-150x100.webp 150w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/07\/25133-screen-r-jpeg-450x300.webp 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Photo: Emirates<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic Expansion and Customer-Centric Investments<\/h3>\n\n\n\n<p>In the first half of 2025, Emirates (EK) demonstrated strong operational momentum. The airline:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Launched new routes,<\/strong> including three fresh destinations, with <strong>Hangzhou (HGH)<\/strong> set to follow.<\/li>\n\n\n\n<li><strong>Opened nine redesigned retail stores<\/strong> across Asia, Africa, and Europe.<\/li>\n\n\n\n<li><strong>Deployed its new Airbus A350<\/strong> to 10 cities, offering expanded premium seating options.<\/li>\n\n\n\n<li>Became the <strong>world\u2019s first Autism Certified Airline\u2122<\/strong>, highlighting its commitment to inclusive travel.<\/li>\n<\/ul>\n\n\n\n<p>By <strong>December 2025<\/strong>, Emirates plans to have upgraded aircraft (Boeing 777, <a href=\"https:\/\/aviationa2z.com\/?s=A380\">Airbus A380<\/a>, and A350) on nearly <strong>half its global network<\/strong>, covering <strong>70+ cities<\/strong>, and will offer <strong>2 million Premium Economy seats<\/strong>, making luxury more accessible to travelers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"We did it again | Emirates\" width=\"729\" height=\"410\" src=\"https:\/\/www.youtube.com\/embed\/AAR1j6UfoG0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Recognition Across Regions and Demographics<\/h3>\n\n\n\n<p>This global recognition comes on the heels of multiple regional accolades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Most Recommended Brand in the UAE<\/strong> (YouGov Recommend 2024) with a score of <strong>92.6%<\/strong>.<\/li>\n\n\n\n<li><strong>Most satisfied customers among US flyers<\/strong> in YouGov\u2019s <strong>2024 US Airlines Report<\/strong>.<\/li>\n\n\n\n<li>Strong brand consideration among <strong>Millennials and Gen Z<\/strong> in the United States.<\/li>\n<\/ul>\n\n\n\n<p>These achievements further cement Emirates&#8217; standing as a consistently top-rated airline across demographics and geographies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/retouch2-1024x683.webp\" alt=\"This Airline Named Most Recommended Brand in the World in 2025\" class=\"wp-image-97866\" srcset=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/retouch2-1024x683.webp 1024w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/retouch2-300x200.webp 300w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/retouch2-768x512.webp 768w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/retouch2-50x33.webp 50w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/retouch2-1600x1067.webp 1600w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/retouch2-1536x1024.webp 1536w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/retouch2-2048x1365.webp 2048w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/retouch2-150x100.webp 150w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/retouch2-450x300.webp 450w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/06\/retouch2-1200x800.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Peak Travel Advisory &#8211; Home Check-in Service; Photo- Emirates<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Global Brand Benchmark and Industry Comparisons<\/h3>\n\n\n\n<p>Following Emirates in the YouGov 2025 Global Rankings:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Toyota (84.7%)<\/strong> \u2013 Despite global trade challenges, Toyota maintained brand strength with models like the bZ4X and Prius.<\/li>\n\n\n\n<li><strong>Levi\u2019s (83.1%)<\/strong> \u2013 Boosted by creative campaigns, including a high-profile partnership with Beyonc\u00e9.<\/li>\n\n\n\n<li><strong>adidas (82.5%)<\/strong> \u2013 Gained popularity with its AE1 sneakers, which earned \u201cSneaker of the Year.\u201d<\/li>\n\n\n\n<li><strong>Nintendo (82.1%)<\/strong> \u2013 Captured global attention with the release of <strong>Switch 2<\/strong> and upcoming titles.<\/li>\n\n\n\n<li><strong>Nike (82.0%)<\/strong>, <strong>Mercedes-Benz (81.8%)<\/strong>, <strong>BMW (81.4%)<\/strong>, <strong>trivago (81.0%)<\/strong>, and <strong>Neutrogena (80.8%)<\/strong> rounded out the top 10.<\/li>\n<\/ol>\n\n\n\n<p>In this prestigious company of iconic consumer brands, Emirates stands out not only as the <strong>sole airline<\/strong> but also as a symbol of <strong>premium travel excellence<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/07\/Emirates.com_.webp\" alt=\"\" class=\"wp-image-104275\" style=\"width:777px;height:auto\" srcset=\"https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/07\/Emirates.com_.webp 720w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/07\/Emirates.com_-300x200.webp 300w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/07\/Emirates.com_-50x33.webp 50w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/07\/Emirates.com_-150x100.webp 150w, https:\/\/aviationa2z.com\/wp-content\/uploads\/2025\/07\/Emirates.com_-450x300.webp 450w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Photo: Emirates<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-most-recommended-global-brand-faqs\">Most Recommended Global Brand FAQs<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1753488504852\"><strong class=\"schema-faq-question\">1. Why was Emirates ranked the most recommended global brand in 2025?<\/strong> <p class=\"schema-faq-answer\">Emirates (EK) earned the top spot in YouGov\u2019s 2025 rankings due to its high customer Recommend score of <strong>88.4%<\/strong>, reflecting strong global satisfaction, premium service offerings, and consistent investment in passenger experience across its global network.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753488536586\"><strong class=\"schema-faq-question\">2. What criteria does YouGov use to determine the most recommended brands?<\/strong> <p class=\"schema-faq-answer\">YouGov\u2019s <strong>BrandIndex<\/strong> collects daily survey responses from over <strong>1 million customers<\/strong> across <strong>28 markets<\/strong>, measuring how likely current customers are to recommend each brand. Scores are adjusted based on the <strong>size of each brand&#8217;s customer base per market<\/strong>.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753488558192\"><strong class=\"schema-faq-question\">3. What new developments has Emirates introduced in 2025?<\/strong> <p class=\"schema-faq-answer\">In 2025, Emirates launched <strong>new routes<\/strong>, introduced the <strong>Airbus A350<\/strong> to 10 cities, opened <strong>nine redesigned travel stores<\/strong>, and became the <strong>first Autism Certified Airline\u2122<\/strong>, alongside expanding its <strong>Premium Economy service<\/strong> to over <strong>70 cities worldwide<\/strong>.<\/p> <\/div> <\/div>\n\n\n\n<p>Stay tuned with us. Further, follow us on social media for the latest updates.<\/p>\n\n\n\n<p>Join us on\u00a0<a href=\"https:\/\/t.me\/s\/aviationa2z\" rel=\"nofollow\">Telegram Group\u00a0<\/a>for the Latest Aviation Updates. Subsequently, follow us on\u00a0<a href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMPLdrgsw_-jGAw?hl=en-IN&amp;gl=IN&amp;ceid=IN%3Aen\">Google News<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-aviation-a-2-z wp-block-embed-aviation-a-2-z\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"4t74Tv93pq\"><a href=\"https:\/\/aviationa2z.com\/index.php\/2025\/07\/22\/emirates-hiring-17300-employees-in-2025\/\">Emirates Hiring 17,300 New Employees for 350 Roles in 2025<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Emirates Hiring 17,300 New Employees for 350 Roles in 2025&#8221; &#8212; Aviation A2Z\" src=\"https:\/\/aviationa2z.com\/index.php\/2025\/07\/22\/emirates-hiring-17300-employees-in-2025\/embed\/#?secret=75xn3IyoY8#?secret=4t74Tv93pq\" data-secret=\"4t74Tv93pq\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>mirates (EK), based in Dubai International Airport (DXB), has been named the Most Recommended Global Brand for 2025 by YouGov, with an impressive Recommend score of 88.4%.<\/p>\n","protected":false},"author":1,"featured_media":104756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7215,399,6761,26810],"tags":[590,5341,1218,17137,15111,1647,8258,12182],"class_list":{"0":"post-104754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-airline-news","8":"category-featured","9":"category-news","10":"category-travel","11":"tag-best-airline","12":"tag-brand","13":"tag-emirates","14":"tag-emirates-airline","15":"tag-emirates-airline-news","16":"tag-emirates-airlines","17":"tag-emirates-airlines-news","18":"tag-emirates-dubai-flights"},"_links":{"self":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts\/104754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/comments?post=104754"}],"version-history":[{"count":2,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts\/104754\/revisions"}],"predecessor-version":[{"id":104758,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/posts\/104754\/revisions\/104758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/media\/104756"}],"wp:attachment":[{"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/media?parent=104754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/categories?post=104754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aviationa2z.com\/index.php\/wp-json\/wp\/v2\/tags?post=104754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}