KUALA LUMPUR– The award-winning interactive children’s edutainment park KidZania Singapore is pleased to announce its strategic relationship with Malaysia Airlines(MH).
KidZania offers visitors inspiration, enjoyment, and education through lifelike role-playing experiences. With this three-year partnership, Malaysia Airlines is launching its first significant marketing campaign since 2019, marking a pivotal moment for the company.
KidZania and Malaysia Airlines
Malaysia Airlines plans to brand an existing aircraft located within the KidZania cityscape in Singapore, solidifying its position as the official airline partner for this highly sought-after educational entertainment destination.
This partnership signifies a mutual vision shared by two leading brands that offer enriching life experiences for children and youths in Singapore and across wider horizons.
Through this relationship, youngsters will be exposed to the subtleties of air travel and the countless career options available in the airline sector.
Malaysia Airlines aims to teach kids various aviation-related topics, including flying, cabin crew duties, and ground management, by incorporating real-life scenarios and occupations into KidZania’s exciting atmosphere.
Dato’ Sim Choo Kheng, Founder and Executive Chairman of Sim Leisure Group, expressed his satisfaction with the partnership, stating,
“We are thrilled that Malaysia Airlines, a respected brand, recognizes the potential of the KidZania project and its significant role in introducing young individuals to career opportunities in the aviation industry. We trust that this collaboration will ignite their aspirations.”
He stated, “This partnership aligns with our dedication to providing children with comprehensive, captivating, and hands-on learning experiences. Including Malaysia Airlines in our Eduplay city will give children valuable insights into aviation, enhancing their industry comprehension and fostering their interests.”
Executive Insights
Ahmad Luqman Mohd Azmi, CEO of Airlines at Malaysia Aviation Group, the parent company of Malaysia Airlines, expressed
excitement, saying, “We’re thrilled to join KidZania, nurturing youth for the aviation sector. We aim to challenge stereotypes and encourage exploration of diverse job opportunities.”
Bringing the spirit of Malaysian Hospitality to KidZania, our goal is to foster an understanding of the diverse and common cultures among children between our nations.
We remain committed to crafting experiences and services tailored to our diverse and international audience.
This encompasses the expansion of Malaysia Airlines’ acclaimed loyalty program, Enrich, to children aged 2 – 12 years old through Enrich Junior, allowing them to access a range of travel perks and lifestyle privileges.
Malaysia Airlines Partners with KidZania Singapore
KidZania Singapore, part of the global KidZania franchise, provides a safe, interactive environment where children can engage in hands-on activities tailored to their interests.
With over 100 role-playing activities, they acquire vital life skills. KidZania Singapore promotes the value of aspirations, responsibility, and self-reliance, seeking to motivate and educate children through authentic experiences. The full reopening of KidZania Singapore is scheduled for early Q2 2024.
Malaysia Airlines’ presence at KidZania Singapore represents a significant step in the company’s dedication to promoting education and career exploration among young individuals.
This partnership allows Malaysia Airlines to engage with the upcoming generation of aviation enthusiasts within an exceptional and immersive environment.
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