Your favourite GoAir has rebranded itself as Go-First Airlines in shift to ultra-low-cost airline model right on Thursday, 13th May, 2021.
The company made an official announcement on the mid-day May reckoning its critical hit due to upsurging covid-19 cases and their downfall amidst low passenger frequency.
The airline is in the process of transitioning all its operations under this new brand. This was the crucial announcement that gathered all keen eyes.
The purpose of this unconvincing revamp is to fully embrace the ultra-low-cost airline model. It’s to gain an advantage over its peers, the airline further mentioned.
Hit by Covid surge, cash-strapped GoAir holds back salary restructuring for pilots “With this change, Go First is poised for its next phase of growth as an ultra-low-cost carrier".
The main aim is set to target young travellers with the rebrand Low-cost carrier GoAir that has rebranded itself as Go-First. It is due their extravagant lively passion for traveling and exploring.
The carrier is aiming at young travellers with the rebrand. To communicate this change, Go First is also revamping its brand identity.
Final Verdict; Go-First
Kaushik Khona, CEO, Go First said, “Go-First has stayed resilient during the really tough times of the past 15 months. Even as the times continue to be extraordinary, Go First sees opportunities ahead. This re-branding reflects our confidence in the brighter tomorrow.”
With new name, a newer brand and grand new establishment, Go-First is all set to win its battle.
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