British Airways today revealed a new advertising campaign targeted at its return to service following months of harsh UK travel restrictions banning all but essential travel. With the Boeing 747 leaving the fleet last year, the position of the airline’s flagship is open, and it seems as though the Airbus A350 may be tipped for that role.
The latest advertising campaign
British Airways revealed its brand new advertising campaign called “You make us fly”. The campaign aims to reassure and welcome back travelers who may not have flown for over a year and emphasize their importance to the airline. The advert focuses on British Airways employees rushing back to work with a “British sense of urgency”. It features the airline’s iconic Flower Duet music.

The campaign comes at the end of a challenging year for Aviation, and indeed the world. It hasn’t gotten any better. Tomorrow the UK government is due to reveal which countries will be on its green travel list. Tomorrow will also see the debut of the new advert on UK television. It will air during the ad breaks of Gogglebox. You can watch how the advert was made below.

Is it a new flagship for British Airways?
Following the retirement of the Concorde, the Boeing 747 edged its way in as the flagship of British Airways, becoming an icon for many both within and outside British Airways. Also, last year it was retiring 31 Jumboplanes.

With the retirement of the airline’s 747 fleet, the position of this Airways’ flagship has opened. After the Airbus A350 featuring throughout the current advertising campaign it is assured that it wants to highlight the newest aircrafts. After all, it could’ve reused the Boeing 787 Dreamliner featured in the airline’s 2019 #BA100 campaign. But could the A350 realistically become the British flag carrier’s new flagship?
End Note:
Whether it’s the Boeing 787 Dreamliner or the Airbus A350-1000s, it seems almost certain that one of its clean and green next-generation jets will eventually become the airline’s new flagship in the wake of the 747.

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